Manager, CRM Analytics

kplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

The Role at a Glance

The Manager, CRM Analytics owns and optimizes our Salesforce Marketing Cloud platform and leads customer engagement strategies. The manager designs and executes multichannel campaigns (email, SMS, push) while leveraging Marketing Cloud Intelligence and Data Cloud to drive personalization, advanced segmentation, and measurable business results. The role also translates customer insights into actionable strategies that fuel acquisition, retention, and growth, while continuously improving performance through analytics, A/B testing, and test-and-learn approaches.

The Manager, CRM Analytics has a deep expertise in CRM analytics, strong Salesforce Marketing Cloud experience, and the ability to partner cross-functionally to enhance the end-to-end customer journey.

Key Duties & Responsibilities

Strategic Analytics & Campaign Intelligence

• Deliver data-driven insights that shape CRM strategies across the customer journey

• Translate Salesforce Marketing Cloud analytics into actionable recommendations for acquisition, retention, and financing growth

• Lead analytical support for loyalty lifecycle management across email, push, and SMS channels

• Generate performance intelligence to enable cohesive, data-backed customer experiences

• Design and implement agile "test and learn" analytical frameworks for optimization

• Develop advanced customer segmentation and personalization recommendations, and performance-driven optimization strategies

Analytics & Performance Optimization

• Drive campaign effectiveness and ROI by monitoring, analyzing, and reporting on key journey performance metrics

• Optimize multichannel customer experiences and conversion rates through A/B testing and Salesforce Marketing Cloud personalization

• Transform customer insights and behavioral data into automated strategies that boost acquisition, retention, and lifetime value

• Execute comprehensive A/B testing strategies and leverage Salesforce Marketing Cloud's analytics and personalization features to optimize multichannel customer experiences and conversion rates

• Transform customer insights and behavioral data into automated marketing strategies that drive measurable improvements in acquisition, retention, and customer lifetime value

Cross- Functional Collaboration & Innovation

• Partner with cross-functional teams, including data, product, and technology stakeholders, to deliver innovative, user-friendly experiences that strengthen customer engagement across all touchpoints

• Collaborate with business stakeholders to translate customer insights and market opportunities into automation strategies that drive acquisition, retention, and conversion

• Provide strategic guidance on customer journey optimization to inform broader CRM activities and ensure consistent, engaging experiences throughout the customer lifecycle

Platform Leadership & Technical Strategy

• Lead as Product Owner for Salesforce Marketing Cloud analytics, owning vision, roadmap, and backlog in alignment with marketing goals and business priorities

• Partner with technical teams to deliver scalable solutions that advance campaign performance and customer engagement

• Demonstrate expertise in building high-performance analytics and reporting across Salesforce Marketing

Key Experience & Qualifications

Education

• Bachelor's Degree (or equivalent experience) in Marketing, Computer Science, Information Technology, or related field preferred

Experience

• 7+ years of experience in CRM, marketing analytics, or marketing technology, with expertise in Salesforce Marketing Cloud and a proven track record in driving customer acquisition, retention, and growth

Licenses/Certifications

• Salesforce Marketing Cloud- Preferred

Software/Technical Skills

• Strong project management skills and ability to lead in a fast-paced environment

• Marketing analytics tools (Marketing Cloud Intelligence, Google Analytics, Adobe Analytics)

• Salesforce Marketing Cloud including Journey Builder, Mobile Studio, Automation Studio

• Experience with 3rd party data providers, i.e. Acxiom

Other Skills, Knowledge, & Abilities

• Excellent collaboration and communication skills, with the ability to influence cross-functional partners

• Strong analytical and problem-solving skills with a track record of driving measurable results

• Ability to stay curious and focused on system optimization, driving change aligned with organizational goals

• Ability to challenge the status quo

Compensation & Schedule for This Role

This role will be a Hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers #LI-Hybrid

Base Salary

• The targeted base salary range for this position is $ 120,000.00 - $ 140,000.00 per year.

• Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

Additional Compensation

• This position is eligible for a 15% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.

• Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.

Benefits

• Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401(k), tuition reimbursement, and paid time off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/

Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits

Our Mission, Vision, & Culture

Our mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture

About Where We Work

Brother's corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always "at your side" for our customers.

Links to Learn More

To hear more about our business and culture, visit these helpful links:

• Brother's Product Categories:
  https://careers.brother-usa.com/our-products

• Diversity, Equity, and Inclusion (DEI) and Employee Resource Groups (ERGs):
  https://careers.brother-usa.com/employee-resource-groups-diversity

• Corporate Social Responsibility:
  https://careers.brother-usa.com/our-corporate-social-responsibility-sustainability

• Work-Life and Flexibility:
  https://careers.brother-usa.com/lifeatbrother

• Growth and Development:
  https://careers.brother-usa.com/career-development

• Follow us on LinkedIn:
  https://www.linkedin.com/company/brother-usa/

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.