Manager, Go-to-Market, B2C/B2B

re aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

Role Overview

The Manager, Go-to-Market, B2C/B2B leads initiatives that optimize profitability, drive velocity, and strengthen performance across the dealer sales channel. This role serves as the connective tissue between Product Marketing, Sales, Finance, and Customer Experience Center (CXC) - ensuring every product launch, promotion, and pricing decision is grounded in insight, aligned across teams, and executed with excellence. The ideal candidate is equal parts strategist and operator, with a strong grasp of analytics and an ability to turn data into action.

Duties & Responsibilities

Pricing & Promotion Strategy

• • Develop and implement pricing and promotional strategies that maximize revenue and margin performance

  • Own Instant Rebate (IR) calendars, UMAP planning, and channel differentiation frameworks

  • Analyze promotional ROI and make recommendations for optimization

Channel Management

• • Oversee segmentation and strategy for dealer, retail, and e-commerce channels

  • Partner with Sales to identify and develop channel-specific growth initiatives

  • Ensure consistent and effective product positioning across all customer touchpoints

Performance Analytics

• • Monitor and analyze POS data, demand forecasts, and promotional performance

  • Provide actionable insights to improve sell-through velocity and margin contribution

  • Build reporting tools that measure Go-To-Market (GTM) effectiveness and inform future strategies

Cross-Functional GTM Execution

• • Collaborate with Product Marketing, Sales, Finance, and CXC to align launch timelines and messaging

  • Lead Go-to-Market (GTM) planning sessions and post-launch reviews

  • Maintain Go-to-Market (GTM) playbooks and supports continuous improvement in execution

  • Monitor Home Appliance Division brand engagement metrics and adjust content strategies based on participation and feedback

Experience & Qualifications

Education
Bachelor's Degree (or equivalent experience) in Marketing, Communications, Business, or related field

Master's Degree, MBA- Preferred

Experience:

• • Minimum 8 years combination of relevant experience spanning the following areas:

    • Experience in Product Marketing management, brand management, or category leadership

    • Proven experience driving performance across multi-channel environments (retail, dealer, e-commerce)

    • Experience with interpreting POS data and forecasting trends

    • Strong Marketing Communications/Branding Experience

Software/Technical Skills:

• • Knowledge of CRM, CMS, or communication and forecasting tools (Salesforce, SharePoint, SAP, etc.)

  • Knowledge of Microsoft Office (Outlook, PowerPoint, Word, Excel, Teams)

  • Knowledge of Project Management tools (Workfront)

  • Knowledge of Tableau- Preferred

Other Skills/Knowledge/Abilities:

• • Strong leadership and cross-functional project management skills

  • Exceptional written and verbal communication skills, with the ability to influence stakeholders towards aligned outcomes

  • Exceptional Analytical skills and data-driven mindset with the ability to translate insights into strategy

  • Ability to build strong internal and external stakeholder relationships

  • Excellent attention to detail

  • Ability to think strategically with a passion for execution and measurable results

  • Knowledge of sewing, crafting, and creative retail community

Additional Details for This Role

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. #LI-Hybrid

Base Salary

• • The targeted base salary range for this position is $ 110,000- $ 135,000per year.

  • Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

Additional Compensation

• • This position is eligible for a 15% bonus at 100% of target, with the opportunity to achieve above 100%, dependent on company performance and in alignment with company bonus plans.

  • Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.

Our Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at https://mybenefits.nfp.com/Brother/2026/guidebook/

Our Mission, Vision & Culture

Our mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.

About Where We Work

Brother's corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always "at your side" for our customers.

Equal Opportunity Employer (EOE) Statement

Brother International Corporation ("Brother") is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at [email protected] .