Manager, Influencer & Ambassador Marketing

kplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

The Role at a Glance

The Manager, Influencer & Ambassador Marketing develops, implements, and manages the organization's affiliate and influencer marketing strategies and drives brand awareness, customer acquisition, web sales, and overall revenue growth. The Manager works closely with the Product, Marcom, and e-Commerce teams to reach revenue goals and find new ways to support key products. This role involves close collaboration with the current agency to assimilate knowledge, foster professional development, and facilitate the transition of the department from agency-led to an in-house model. The Manager, Affiliate & Influencer Marketing cultivates and maintains strong relationships with affiliates, influencers, and partners to maximize our marketing efforts. The Manager is driven, curious, flexible, and analytical in their approach to running these programs.

Key Duties & Responsibilities

Relationship Development

• Identify, vet, and contract with influencers and ambassadors across relevant platforms (Instagram, Facebook, TikTok, YouTube, etc.)

• Foster long-term partnerships that build authenticity and trust with audiences

• Serve as the primary liaison between the brand and talent, agencies, or talent managers

Program Strategy & Execution

• Develop and manage the overall influencer and ambassador marketing strategy aligned with brand and business goals.

• Build scalable programs that leverage micro, macro, and celebrity-level influencers, as well as long-term brand ambassadors.

• Lead campaign planning, from creative concept to execution, ensuring alignment with brand guidelines and messaging.

• Manage annual and campaign-specific budgets, ensuring ROI and cost efficiency.

• Collaborate with all internal channels to drive Ambassador-related content creation and implementation into brand media/marketing channels, including SEO impact

• Identify and share trends and insights on Ambassador marketing, and optimize spend and performance based on the insights and historical performance

• Develop and manage workflow and process of Influencer and Ambassador-centric content from creation to implementation with internal teams using Workfront and other project tracking platforms, i.e. gen.video

• Brainstorm new and creative growth strategies with product and marketing cross-functional teams with regard to Ambassador execution that align with BU and Product roadmaps

• Provide thought leadership on Influencer and Ambassador marketing and media best practices and use cases

• Collaborate with internal teams, agencies, and other vendor partners to create best-in-class influencer and ambassador creative and the implementation thereof to drive engagement and relevant KPIs to measure success

• Track content performance by Ambassador and report on impact and lift

• Evaluate emerging platforms and technologies for Ambassador content-driven marketing and provide thought leadership and perspective for adoption where appropriate

• Develop a strategy and framework for evaluating talent effectiveness and understanding leveraging influencers vs. ambassadors to reach specific business goals

Reporting and Analytics

• Oversee campaign execution, ensuring deliverables are met on time and on brand

• Track performance metrics (reach, engagement, conversions, ROI) and provide actionable insights for optimization

• Leverage tools such as Gen.Video for influencer discovery, management, and reporting

• Utilize Influencer and Ambassador tools to define campaign metrics, reporting on KPIs to all brand stakeholders

• Measure and report performance of all Influencer and Ambassador marketing campaigns and assess against goals (ROI and KPIs)

Cross-Functional Collaboration

• Partner with brand, social media, PR, e-commerce, and creative teams to ensure consistent storytelling

• Collaborate with legal and procurement on contracts, usage rights, and compliance

• Work closely with analytics teams to refine KPIs and performance measurement

• Liaise with regional counterparts across the Americas to share information, align strategies, and ensure consistency in execution

Key Experience & Qualifications

Education

• Bachelor's Degree (or equivalent experience) in Marketing, Communications, or related field Marketing, Communications, or related field

Experience

• 7+ years of experience in planning digital marketing programs such as, but not limited to paid media, channel marketing, affiliate marketing, influencer marketing

Licenses & Certifications

• Impact Certificate - Preferred

Software/Technical Skills

• Impact Platform and Gen.id Platform

• Strong knowledge of traditional PC and Apple business and creative software suites

• Strong understanding of social media platforms, trends, and content formats

• Knowledge of Media Tracking Platforms like: Cision, Hubspot or Meltwater

Other Skills, Knowledge, & Abilities

• Excellent communication and relationship-building skills

• Ability to analyze data and knowledge of affiliate sales/growth

• Ability to manage complex projects end-to-end

• Proven track record managing influencer campaigns with measurable results

• Experience negotiating contracts and managing budgets

• Comprehensive knowledge of public relations and influencer marketing strategies, tactics, and best practices

• Strong knowledge of social media Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. channels

• Collaboration skills, with the ability to work with a wide variety of stakeholders to achieve organizational goals

• Attention to detail and follow-up ability

• Knowledge of Digital PR Tools, Prowly, Muck Rack, Prezly, or Critical Mention

• Knowledge of the office equipment B2C / B2B markets - Preferred

• Knowledge of the creator, crafting, sewing & embroidery, and/or printing industries - Preferred

Compensation & Schedule for This Role

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers. #LI-Hybrid

Base Salary

• The targeted base salary range for this position is $105,000 - $125,000 per year.

• Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

Additional Compensation

• This position is eligible for a 15% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.

• Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.

Benefits

• Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401(k), tuition reimbursement, and paid time off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/

Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits

Our Mission, Vision, & Culture

Our mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture

About Where We Work

Brother's corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always "at your side" for our customers.

Links to Learn More

To hear more about our business and culture, visit these helpful links:

• Brother's Product Categories:
  https://careers.brother-usa.com/our-products

• Diversity, Equity, and Inclusion (DEI) and Employee Resource Groups (ERGs):
  https://careers.brother-usa.com/employee-resource-groups-diversity

• Corporate Social Responsibility:
  https://careers.brother-usa.com/our-corporate-social-responsibility-sustainability

• Work-Life and Flexibility:
  https://careers.brother-usa.com/lifeatbrother

• Growth and Development:
  https://careers.brother-usa.com/career-development

• Follow us on LinkedIn:
  https://www.linkedin.com/company/brother-usa/

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.