Product Specialist

growth, and work-life balance through flexible hours, hybrid work options, wellness subsidies, learning and development, recognition programs, and employee discounts. With roots in Montreal since 1960, we embrace continuous improvement and a culture of "Challenging Spirit," offering stability while delivering a superior customer experience.

Role Overview

The Product Specialist plays a key role in strengthening Brother's go-to-market execution by elevating technical accuracy, competitive insight, partner enablement and product expertise across B2B and B2C channels. Reporting to the Senior Product Manager, B2B, this role delivers impactful product demos/presentations and application-based training to internal teams and external partners, while supporting Product Planning by contributing technical expertise and market insight to help shape clear value propositions, product positioning, and effective messaging and talk tracks for customers and partners. Acting as a subject matter expert, the Product Specialist collaborates closely with Product Planning, Sales, and Marketing to ensure all deliverables are technically sound and market-ready, offers sales support and technical guidance on commercial and SMB opportunities including bid requests, and provides technical and networking consultations. This role requires a strong communicator who builds trusted relationships, has a sense of urgency, an ability to multitask, thrives in a fast-paced environment, and brings passion, agility, and a continuous improvement mindset to everything they do.

Duties & Responsibilities

Product Knowledge & Technical Expertise

• • Acquire in-depth knowledge of our product range, including printers, scanners, labelers, supporting apps, and compatible software, while building a strong understanding of IT/networking infrastructures in which our solutions operate.

  • Perform content verifications to ensure technical accuracy across materials.

Training, Enablement & Brand Representation

• • Act as a Brother brand ambassador, supporting the sales team with technical expertise. Deliver individualized trainings internally and to external customers; attend customer events and training sessions as required.

  • Create training materials and conduct sessions to enhance internal product knowledge.

  • Train and support on solutions, product features, and applications.

Product Launch & Go-to-Market Support

• • Support the product launch process.

  • Collaborate with Marketing to create technically accurate promotional materials, sales assets, and campaigns.

  • Gather and report on customer voice and needs to support Product Planning positioning and strategies.

  • Provide product feedback to Sales and Marketing to inform targeted strategies.

Market Intelligence & Competitive Analysis

• • Gather competitive intelligence, including new products and solutions.

  • Monitor and report on market trends and advancements in product technology.

Regulatory & Compliance Support

• • Participate in weekly EPSC (Electronics Product Stewardship Canada) meetings, stay current on environmental regulatory policies, represent Brother in discussions, and prepare required Canadian filings under Legal direction.

  • Coordinate timely and accurate submissions for Government of Canada New Substances Notifications (NSN).

Cross-Functional & Ad Hoc Support

• • Support Commercial and SMB sales initiatives as needed.

  • Perform additional duties, projects, and ad hoc requests as assigned.

Experience & Qualifications

• • Minimum of 2 years of experience in a product specialist or similar role, preferably in the print/scanning industry.

  • Bachelor's Degree specializing in Business Administration, Engineering, or equivalent.

  • Excellent communication and interpersonal skills.

  • Tech-savvy and customer-focused with strong problem-solving skills.

  • Self-motivated, proactive go-getter who takes initiative and effectively prioritizes in a fast-paced environment.

  • Proficient in MS Office.

  • Able to set up, move, and handle equipment up to 25 lbs.

  • Knowledge of IT networking, printers, scanners, and the computer peripheral space (networked color/mono printers, fax, and MFCs). - Preferred

  • Knowledge of Brother and competitive printer/fax/MFC product "Solutions & Networking" - Preferred

  • Knowledge of Office Automation products such as, Digital Copiers and various Network Applications & Solutions (i.e., document management, workflow automation) - Preferred

  • Experience with Project management, CI is an asset. - Preferred

  • Travel is required, up to 50% of the time

  • Proficient in both written and verbal French and English communication

  • Proficiency in both written and verbal English communication is essential for effective correspondence with clients, suppliers, business partners, and colleagues beyond the province of Quebec.

Additional Details for This Role

• Hybrid Work Setting - The flexibility to work remotely or in the office enhances work-life balance and strengthens our sense of Brother Community and Team Spirit.
  #LI-Hybrid #atyourside

Our Benefits

We believe benefits should empower you to thrive at work and beyond. Our health and wellness benefits go beyond the basics, with medical, dental, vision, mental health support, financial advisors, and fitness programs to keep your mind and body in top shape. We're big believers in recharging your batteries, with flexible vacation, personal days, summer hours, and a company-wide holiday shutdown so you can enjoy real downtime. Our retirement plan helps your savings grow faster with matching contributions and extra perks like a TFSA and mortgage benefits. And because growth fuels success, we invest in you with development programs, from LinkedIn Learning and Brother curated learnings to tuition reimbursement and personalized development plans. But it's not all work, we love to celebrate! From BBQs to gala nights and our STAR recognition program, your wins get noticed and rewarded. At Brother Canada, we are truly At Your Side, supporting your success every step of the way.

Our Mission, Vision & Culture

Our mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.

About Where We Work

Brother Canada's head office and distribution centre in Montreal's West Island is at the heart of our operations, housing teams in Marketing, Sales, Customer Experience, HR, IT, Finance, Supply Chain, and more. Our sales office in Mississauga, Ontario, and distribution centre in Richmond, British Columbia, support our coast-to-coast operations. We collaborate across Canada and Brother Americas - always At Your Side.

Equal Opportunity Employer (EOE) Statement

At Brother Canada, we strive to provide an environment where everyone feels valued by respecting individual differences and welcoming diverse life and work styles. We are an equal opportunity employer and do not discriminate or make employment decisions on the basis of race, colour, religion, sex, disability, or any other protected characteristic.