Senior Director, Product Marketing, SOHO - Printing, Labeling & Scanning

kplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

The Role at a Glance

The Senior Director, Product Marketing, SOHO - Printing, Labeling & Scanning, is responsible for leading product strategy, category management, and driving business growth through strong leadership and collaboration. This role oversees the entire product lifecycle-from development to launch-ensuring successful product strategies that align with business goals. Focused on small office/home office hardware and labeling solutions, the Senior Director will work closely with cross-functional teams to execute product and marketing initiatives effectively.

Additionally, as the Senior Director, Product Marketing, SOHO - Printing, Labeling & Scanning, this position leads product marketing efforts for a significant portion of the business, driving sales growth through the creation and execution of robust product strategies. This includes overseeing product strategy, product development, product launches, category management, channel support, and sales analytics across promotional and retail platforms.

While primarily focused on the U.S. market, the role also requires collaboration and influence across both North and South American subsidiaries, ensuring global leadership and strategic alignment. The Senior Director drives organizational business growth through smart business planning and effective stakeholder influence at all levels, both domestically and internationally.

Key Duties & Responsibilities

Product Strategy & Lifecycle Management

• Develop and execute product strategies to drive business growth and align with overall company objectives, driving sales and profit results

• Influence global headquarters to develop mid-term business strategies that align to business goals in the printing and labeling segments

• Manage the product lifecycle, ensuring successful development, category forecasting, pricing, positioning, and launch of products

• Continuously assess market trends, customer needs, and competitive dynamics to refine product strategies

• Oversee product messaging strategy, positioning, and hierarchy and ensure it's consistent with agreed category and brand strategies

Category Management

• Oversee multiple product categories, ensuring alignment with financial goals and operational strategies

• Monitor category performance and adjust strategies as needed to optimize product success and profitability

• Manage product, promotional, and pricing decisions, working with cross-functional teams to align on key objectives

• Align and set marketing budgets with continual refinement partnering with adjacent organizations

• Own group operational and financial forecast direction and accuracy for assigned categories/segments and respective teams

• Oversee and manage on-hand inventory targets, results, and slow-moving/obsolete inventory liquidation plans

Team Leadership & Development

• Lead, mentor, and develop a high-performing product marketing teams, fostering a culture of accountability and collaboration

• Provide ongoing coaching and feedback to team members, ensuring professional growth and alignment with business goals

• Drive team performance through clear direction and leadership, promoting a culture of continuous improvement

• Champion route-to-market thinking as an expert in the retail and ecommerce channels helping all teams in the Business Machine Group (BMG) succeed in their assigned market segments

Collaboration & Stakeholder Management

• Work closely with sales, product planning, legal, finance, supply chain, and marketing to ensure alignment and effective execution of product strategies

• Cultivate strong relationships across departments to ensure smooth collaboration and communication

• Provide guidance and influence key stakeholders to achieve business objectives

Market Insights & Innovation

• Leverage market research and competitive analysis to inform strategic decisions and drive innovation

• Identify emerging market opportunities and risks, adapting strategies to maintain a competitive edge

• Continuously monitor performance, providing data-driven insights and recommendations for improvements

Performance Measurement & Reporting

• Track key performance indicators (KPIs) to measure the success of product strategies and initiatives

• Provide regular reports to senior leadership, outlining progress, challenges, and recommendations for optimization

• Conduct post-launch reviews and implement changes based on insights to improve future product success

• Conduct quarterly business reviews ensuring targets are tracked and met with visibility to senior management

Key Experience & Qualifications

Education

• Bachelor's Degree (or equivalent experience) Marketing, Business, or related field (preferred) Required

• Master's Degree (or equivalent experience) MBA, Marketing, Business, or related field Preferred

Experience

• Minimum 15 years A combination of experience spanning the following areas: Required

• Progressive management experience, mainly in product marketing roles that had significant involvement with various sales channels (retail, office superstore, ecommerce, commercial, vertical markets, value added reseller and distribution) and that served small, medium and large company markets

• Extensive experience working with office related products (can include a combination of hardware or software products)

• Extensive experience working with and driving the development of product line specifications, delivery, and pricing to meet market requirements

• Prior experience developing and implementing a multi-year category plan that involves product development roadmaps, proposed marketing programs, sales forecasts and financial analysis

Minimum 5 years Preferred

• Experience within the office supplies/consumer electronic industry

Software/Technical Skills

• Tableau Intermediate Preferred

• SAP - IBP Basic Preferred

• Knowledge of Microsoft Word (Word, Excel, PowerPoint, & Outlook) Intermediate Required

Other Skills/Knowledge/Abilities

• Expert knowledge in creating and executing effective product marketing strategies that drive sales results Required

• Strong analytical skills, with the ability to leverage data to make informed decisions and optimize sales performance Required

• Excellent communication and influencing skills, with the ability to collaborate across all levels, including senior leadership, sales teams, and external partners Required

• Extensive knowledge of marketing research techniques, strategies, and project management Required

• Strong decision-making abilities with a focus on both short-term and long-term objectives Required

• Visionary leadership skills, adept at guiding teams toward achieving category plans and tangible results Required

• Proven ability to build trust and collaborate with multiple stakeholders to drive strategic initiatives Required

• Strong leadership skills with ability to effectively manage and inspire diverse teams across commercial and retail channels Required

• In-depth knowledge of channel marketing, product strategy, sales analytics, and marketing lifecycle management Required

• Ability to lead, influence, and negotiate across domestic and international teams and stakeholders Required

Compensation & Schedule for This Role

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers. #LI-Hybrid

Base Salary

• The targeted base salary range for this position is $195,000 - $230,000 per year.

• Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

Additional Compensation

• This position is eligible for a 50**%** bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.

• Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.

Benefits

• Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401(k), tuition reimbursement, and paid time off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/

Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits

Our Mission, Vision, & Culture

Our mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture

About Where We Work

Brother's corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always "at your side" for our customers.

Links to Learn More

To hear more about our business and culture, visit these helpful links:

• Brother's Product Categories:
  https://careers.brother-usa.com/our-products

• Diversity, Equity, and Inclusion (DEI) and Employee Resource Groups (ERGs):
  https://careers.brother-usa.com/employee-resource-groups-diversity

• Corporate Social Responsibility:
  https://careers.brother-usa.com/our-corporate-social-responsibility-sustainability

• Work-Life and Flexibility:
  https://careers.brother-usa.com/lifeatbrother

• Growth and Development:
  https://careers.brother-usa.com/career-development

• Follow us on LinkedIn:
  https://www.linkedin.com/company/brother-usa/

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.