Senior Manager, Engagement Marketing

and growth of Brother's B2B and B2C CRM marketing programs using Salesforce tools. This role maps customer journeys across various personas and stages of the buyer lifecycle and identifies key data triggers to deliver personalized and timely communications to each customer via channels including email, SMS, and push notifications. Additionally, the Senior Manager oversees a team of marketers who builds, manages, and report on the efficacy of each engagement program and touchpoint.

WHAT YOU'LL DO

Engagement Marketing Strategy and Leadership

• Exhibit fierce commitment to "knowing" customers and improving their experience with Brother through every touchpoint - collaborating with myriad groups within the company to achieve this goal

• Map Customer Journeys for key customer segments through each buyer lifecycle stage to identify opportunities to improve customer experience using ESP/Marketing Automation tools and beyond

• Lead strategy of CRM engagement initiatives that aim to provide support to customers, drive acquisition & revenue and increase retention via automated and personalized 1:1 email messages, push notifications, SMS and in-app messages

• Lead the strategic use of zero-party and first-party data to create personalized marketing campaigns, create higher value interactions, and create deeper understanding of our customers' needs and behaviors

• Partner with eCommerce and product marketers to understand key promotional opportunities and/or key marketing messages and ideate how to incorporate into existing or new customer journeys

• Develop a rigorous incentive and content testing agenda across CRM campaigns

• Lead team to execute CRM campaigns from end to end; requirement gathering, creative approach and optimizations, building, monitoring, reporting and analysis

• Assist with strategy and execution of loyalty initiatives and programs for both B2B and B2C divisions

• Ensure campaigns comply with all appropriate legal regulations

• Partner with manager, Brother IT and our SAAS partners to drive a roadmap that continually improves our CRM technology platform and drives channel effectiveness

Reporting & Analytics

• Continuously measure the performance of marketing strategies & programs to determine their ROI and impact on customer acquisition, conversion rates, and overall customer lifetime value

• Regularly report on engagement program activities, using data to guide decisions, share insights for improvement, and ensure lessons are applied in future communications

• Review web analytics in conjunction with CRM performance data to drive marketing decisions based on understanding of end-to-end customer behavior

• Develop documentation and road maps for processes & systems

ABOUT OUR IDEAL CANDIDATE

Education

Bachelor's Degree (or equivalent experience) Marketing, Business, Communications, or related field preferred Required

Experience

Minimum 8 years Required

• Corporate marketing, working cross-functionally with various departments

• Experience in marketing within large, global organizations

Minimum 6 years Required

• Experience in corporate CRM marketing, overseeing the development of B2C and/or B2B programs, including cross-functional work and hands-on experience with email/SMS/push execution, campaign management, content & designs through marketing automation platforms and/or email service providers

• Experience front-end development through WYSIWYG Editors, with basic knowledge of HTML/CSS

Minimum 2 years Required

• Direct management experience

Software/Technical Skills

• Knowledge of responsive design and automation emails, including good HTML and testing/validation skills Advanced Required

• Knowledge of troubleshooting cross-browser/mobile compatibility issues Advanced Required

• Knowledge of e-campaign best practices which include HTML responsive coding, formatting, tracking, A/B testing, and reporting Advanced Required

• Knowledge of HTML email rendering bugs and workarounds Advanced Required

• Understanding of quantitative and qualitative analytics techniques to identify opportunities, assess results, and continuously improve Advanced Required

• Microsoft Office (Outlook, Word, PowerPoint, Excel) Advanced Required

• Understanding of the nature of API's and data integrations between platforms Intermediate Required

Other Skills/Knowledge/Abilities

• Attention to detail with the ability to execute multiple projects simultaneously from beginning to end with minimal supervision Required

• Superior interpersonal abilities and strong communications skills (oral and written) Required

• Ability to create strong story-telling presentations and present to marketing team members and senior leadership Required

• Ability to lead, coach, and develop a cross-functional team Required

ADDITIONAL DETAILS FOR THIS ROLE

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers. #LI-Hybrid

• The salary (or hiring) range for this position is $126,000 - $145,000 per year.

• Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data.

• This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives.

• Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2024/guidebook/

WHAT WE OFFER OUR EMPLOYEES

At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance. Here are some of the benefits of working with us:

• Competitive Compensation: We offer a competitive salary and bonus program to reward your hard work and dedication

• Comprehensive Benefits: Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company match

• Professional Development: We're committed to helping you grow in your career with opportunities for training and development

• Work-Life Balance: We support your well-being with flexible work arrangements and a focus on work-life balance

• Employee Engagement: Join a team that values your contributions and celebrates success together

Learn more about our benefits: https://careers.brother-usa.com/benefits

Learn more about life at Brother: https://careers.brother-usa.com/lifeatbrother

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit [2]https://www.brother.com.

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.