Senior Manager, Marketing Analytics

kplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

The Senior Manager, Marketing Analytics manages initiatives to deliver actionable insights that drive business decisions and performance. This position aligns digital analytics initiatives with broader business objectives and develops a comprehensive strategy to support business growth within the US & Canada. This role manages the collection, analysis, and interpretation of digital data, using advanced tools to uncover insights and make data-driven recommendations. Additionally, the role ensures the integration of analytics tools, promotes a data-driven culture, and leads continuous improvement efforts.

WHAT YOU'LL DO

Strategic Leadership

• Lead and manage a team of digital analysts, guiding and mentoring them to deliver actionable insights that drive business decisions and performance

• Build and maintain relationships with key internal stakeholders, ensure alignment between digital analytics initiatives and broader business objectives / key performance indicators while informing areas of optimization

• Develop and implement a comprehensive digital analytics strategy that supports business growth

• Drive the creation of executive-level reporting, data visualizations, and dashboards to inform key stakeholders on digital performance metrics and trends

• Define and manage a long-term vision and portfolio of initiatives for marketing analytics

• Scale, manage and inspire team of direct reports to achieve its goals and development potential

• Provide thought leadership to the organization by educating in best practices in marketing analytics and championing a data-driven culture

Data Measurement, Analysis & Insights

• Develop a suite of automated reports for marketing stakeholders (leadership, business units, peers) to support ad hoc reporting/analytics needs

• Translate business requirements and complex datasets into clear, interactive dashboards and analytical outputs, turning insights into impactful stories that bring opportunities to life

• Leverage customer insights and segmentation to improve marketing execution, engagement, and conversions

• Lead the full cycle of analytical deliverables - ideation, data mining and analysis, insights, and recommendations to stakeholders

• Oversee the collection, analysis, and interpretation of digital data from e-commerce platforms, marketing campaigns, social media, and other digital touchpoints to inform business strategy

• Use advanced analytics tools and techniques (such Funnel, Looker, GA4, Salesforce Analytics, or similar) to uncover actionable insights and make data-driven recommendations

• Define and develop effective measurement frameworks, key performance benchmarks and reports for non-technical audiences to enable actionable insights to improve digital marketing and customer conversion funnel

• Provide actionable insights into consumer behavior, website performance, conversion optimization, and customer journey analysis to improve ROI

Technology & Tools Management

• Oversee the implementation, configuration, and integration of digital analytics tools and technologies, ensuring tagging accuracy and consistency across platforms

• Stay up to date with the latest trends in digital analytics and e-commerce, evaluating new technologies, platforms, and tools to improve data collection and reporting

• Work closely with third party vendors and IT to ensure data accuracy and integration into our internal systems translates seamlessly to support one version of the truth in reporting and analytics

• Use technical expertise to conceptualize and develop new tools, models, and approaches to provide insights and recommendations to meet business goals

Continuous Improvement & Innovation

• Lead continuous improvement efforts for the digital analytics function, driving automation, efficiencies, and better data governance practices

• Promote a culture of data-driven decision-making across the organization, empowering teams to use data in their daily operations

ABOUT OUR IDEAL CANDIDATE

Education

• Bachelor's Degree (or equivalent experience) in Business, Marketing, Communication, or related field- Required

• MBA- Preferred

Experience

• Minimum 8 years a combination of relevant experience spanning the following areas:

• Proven track record in leading digital analytics teams and developing comprehensive digital analytics strategies that drive business growth

• Experience in thought leadership, continuous improvement, and data-driven decision-making

• Experience working with cross-functionally with multiple teams serving in multiple countries/regions

Software/Technical Skills

• Knowledge of MS Office Suite (Outlook, PowerPoint, Excel, Word, Teams)

• Expertise in using tools such as Funnel, Looker, GA4, Salesforce Analytics

• Expertise in attribution modeling, A/B testing, and marketing ROI measurement

• Experience with Salesforce Marketing Cloud Intelligence- Preferred

• Knowledge of Tableau- Preferred

• Knowledge of Google Analytics- Preferred

Other Skills, Knowledge, & Abilities

• Ability to translate complex datasets into clear, impactful stories and interactive dashboards that inform and engage stakeholders

• Ability to collaborate and develop teams to achieve desired results, by building trust and relationships with different functions in the organization

• Ability to handle and prioritize multiple projects under pressure and execute on tight deadlines

• Ability to think creatively and develop ideas that meet business needs

• Ability to effectively work independently and bring structure to ambiguous and complex situations/environment

• Excellent communication skills (verbal, written, interpersonal)

• Excellent presentation skills, with an ability to present to all levels of the organization

ADDITIONAL DETAILS FOR THIS ROLE

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers.

#LI- Hybrid

• The salary (or hiring) range for this position is $140,000-$165,000 per year

• Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data

• This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives

• Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/

WHAT WE OFFER OUR EMPLOYEES

At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance. Here are some of the benefits of working with us:

• Competitive Compensation: We offer a competitive salary and bonus program to reward your hard work and dedication

• Comprehensive Benefits: Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company match

• Professional Development: We're committed to helping you grow in your career with opportunities for training and development

• Work-Life Balance: We support your well-being with flexible work arrangements and a focus on work-life balance

• Employee Engagement: Join a team that values your contributions and celebrates success together

Learn more about our benefits: https://careers.brother-usa.com/benefits

Learn more about life at Brother: https://careers.brother-usa.com/lifeatbrother

Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits

Our Mission, Vision, & Culture

Our mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture

About Where We Work

Brother's corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always "at your side" for our customers.

Links to Learn More

To hear more about our business and culture, visit these helpful links:

• Brother's Product Categories:
  https://careers.brother-usa.com/our-products

• Diversity, Equity, and Inclusion (DEI) and Employee Resource Groups (ERGs):
  https://careers.brother-usa.com/employee-resource-groups-diversity

• Corporate Social Responsibility:
  https://careers.brother-usa.com/our-corporate-social-responsibility-sustainability

• Work-Life and Flexibility:
  https://careers.brother-usa.com/lifeatbrother

• Growth and Development:
  https://careers.brother-usa.com/career-development

• Follow us on LinkedIn:
  https://www.linkedin.com/company/brother-usa/

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.