Senior Specialist, Go-to-Market, Retail & Ecommerce, Label Printers & Scanners

re aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

Role Overview

The Senior Specialist, Go-to-Market, Retail & Ecommerce, Label Printers & Scanners supports the planning and execution of go-to-market strategies across assigned product categories to ensure alignment between business objectives and market performance. Working under the direction of senior leadership and category managers, this role contributes to category and channel initiatives that drive profitability and growth through data-driven insights, customer understanding, and effective cross-functional collaboration.

The Senior Specialist assists in managing the product lifecycle-from development through end of life-while supporting the creation and execution of promotional plans and marketing strategies that deliver both short-term results and long-term brand success. Leveraging market research, customer insights, and competitive analysis, this position helps maintain consistent category positioning, supports effective go-to-market execution, and contributes to achieving financial and operational goals.

Duties & Responsibilities

Category Planning Support

• • Provide support on multiple product categories for pre-/post sales and marketing support for Retail & Ecommerce B2C Sales groups

  • Assists with the full lifecycle of product - development, maintaining performance, and end of life

  • Support leadership to ensure category profitability in short and long-term using a larger set of KPIs

  • Accountable to category/product positioning being consistent with strategy and collaborates frequently with marketing communications teams

Category & Channel Support

• • Research target vertical markets to understand user applications, uncover customer needs and pain points, and help design compelling value propositions.

  • Support the development and execution of channel-specific strategies in partnership with the sales team

  • Accountable to sales targets, month end results, and expense management execution with supporting groups

  • Assists in developing account-level product and strategy presentations as needed / required

  • Provides recommendations for go-to-market strategy and assists with marketing execution

  • Collaborates and coordinates key market research projects to improve customer insight usage and execution

  • Maintains competitor files to monitor activity, opportunities, and new products; share with relevant teams and Japan Headquarters (BIL)

Category Analytics and Reporting

• • Coordinates budget activities to ensure promotional expense budget and execution, consistent with category and divisional objectives

  • Assists with monitoring competitive environment, volumes, and market trends to use in decision making

  • Runs daily, weekly, monthly analytics / reports to ensure business remains on track through cross-functional partnership. Work with senior leadership to course correct, as necessary, and make recommendations on how to move forward

Marketing Mix Execution

• • Review channel margin guidelines and ensure consistent pricing for assigned categories / segments

  • Gather data and support the development of a successful retail / ecommerce channel lineup strategy and partners with sales on training, execution/results, while monitoring progress

  • Accountable to divisional forecasts and ensures proper marketing mix and category/channel/account trends are accounted for properly with Product Operations team

Experience & Qualifications

Education Level

• • Bachelor's degree (or equivalent experience) in Business, Marketing, or related field

Experience Level

• • 5+ years of a combination of relevant experience in the following areas: Experience in Product Marketing management, brand management, or category leadership; Experience with analyzing marketing and sales data and providing business recommendations; Experience working with or supporting a product portfolio

  • 2+ years of experience in consumer electronic or consumer goods industry; Experience & proven track record of supporting the growth of business within large commercial accounts

Software/Technical Skills

• • Microsoft Office (Outlook, Excel, Word, PowerPoint)

  • Knowledge of Project Management Software (Workfront or similar)

  • Knowledge of Tableau Preferred

Other Skills/Knowledge/Abilities

• • Ability to create and present strong sales and marketing strategy presentations, with an in-depth understanding of sales/marketing principles

  • Ability to work with minimal guidance & provide business recommendations

  • Ability to collaborate effectively with internal and external stakeholders, exhibiting a customer-centric focus

  • Ability to manage multiple projects and tasks, prioritizing as needed to achieve goals

  • Excellent communication skills (interpersonal, written, verbal)

  • Strong quantitative skills and ability to balance analysis vs. action

  • Problem solving & decision-making skills

  • Creative thinking & ability to innovate

  • Ability to mentor peers

Additional Details for This Role

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. #LI-Hybrid

Base Salary

• • The targeted base salary range for this position is $90,000 - $110,000 per year.

  • Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

Additional Compensation

• • This position is eligible for a 5% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.

  • Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.

Our Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at https://mybenefits.nfp.com/Brother/2026/guidebook/

Our Mission, Vision & Culture

Our mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.

About Where We Work

Brother's corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always "at your side" for our customers.

Equal Opportunity Employer (EOE) Statement

Brother International Corporation ("Brother") is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at [email protected] .