Field Marketing Specialist II

Cadence Design Systems

4.4

San Jose, CA

Ranked as one of the Best Tech Companies for Women in 2022

4.4/5 in overall job satisfaction

4.4/5 in supportive management

87% say women are treated fairly and equally to men

89% would recommend this company to other women

87% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members.

Parental leave is available for both paternity and maternity

Flexible work options available

88% of employees at Cadence say it is a great place to work compared to 57% of employees at a typical U.S.-based company.

#R53030

ing pages, registration tracking, and post-event sales follow-up

Research and identify activities to connect with personas including users, managers, and executives (relevant associations, events, social outreach)
Nurture existing leads through digital content, events, and other persona-based marketing methods, supporting program tactics such as personalized web pages, social outreach, and email nurture campaigns
Manage the marketing calendar to ensure that all major events, webinars, and related programs are documented and communicated to internal teams
Track and report on event and program performance, including registration, attendance, and lead engagement metrics

MINIMUM QUALIFICATIONS

Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, Public Relations, English or Writing
A minimum of 2 years' marketing-related experience in B2B
An understanding of online/offline events/program management specifically around webinar management
Highly organized, detail-oriented, and motivated, with the ability to thrive in a fast-paced, deadline-driven environment
Proactive and curious, comfortable asking questions and learning new tools or processes
Ability to travel up to 25%

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