Business Intelligence Engineer III

ing, experimental design, and causal inference techniques to evaluate impact and optimize resource allocation

• Collaborate with cross-functional teams to define key metrics & KPIs for evaluating the effectiveness of CRM initiatives and marketing campaign

• Design and execute experiments to quantify the incremental impact of various marketing channels, strategies and tactics on customer behavior and business outcomes

• Analyze large dataset to identify trends, patterns and insights related to campaign performance, customer engagement and ROI to refine targeting strategies and justify investments

• Build and maintain scalable data pipelines, dashboards and reporting tools to monitor and track incrementality measurement in real time

• Work closely with data engineering and BI teams to ensure data integrity, accuracy and accessibility for analysis and reporting purposes

• Provide actionable recommendations and insights to optimize marketing strategies, allocation of resources and campaign targeting efforts based on incrementality analysis

• Communicate findings, results, and recommendations to stakeholders at all levels of the organization through clear and compelling presentations, reports, and visualizations to drive continuous improvement

• Collaborate with internal and external partners to enhance data collection, attribution modelling and experimentation capabilities to advance incrementality measurement capabilities within the organization

What You'll Need:

• Candidate must possess a Bachelor's degree in Computer Science, or related field, or equivalent experience

• 7+ years of experience with detailed knowledge of BI data warehouse technical architectures, infrastructure components, ETL/ ELT and reporting/analytic tools

• Different database technologies, including Vertica, SQL Server, and Snowflake

• Writing and tuning SQL scripts

• Scripting for automation, including Python, and R

• Experience must include 3 years in data analysis, experimentation, metrics, dashboard building and maintenance

• Experience using business intelligence reporting and visualization tools, including Excel and Tableau

• Experience with online & instore experimentations

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