Search Marketing Manager

Chewy

3

(2)

Plantation, FL

#6614841

Position summary

nce, as well as business judgment and technical proficiency.

What You'll Do:

  • Own project work and support key projects owned by Team Members across the Boston, MA, Plantation, FL, and Minneapolis, MN offices for the largest and fastest-growing marketing channels in the company.

  • Build campaigns from the ground up, including keyword research, competitive analysis, ad copy generation, and experimentation.

  • Monitor campaign performance, perform investigative analysis, and flag opportunities to grow or optimize performance across search marketing tactics.

  • Keep our search campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends/insights.

  • Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance.

  • Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities.

  • Build new relationships and work in parallel with other subject areas at the company.

What You'll Need:

  • Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related field.

  • 3+ years of validated experience in paid search, preferably e-commerce or performance/direct response.

  • Experience leading Google/Bing Shopping ads (Pmax).

  • Experience with analytics platforms like Google Analytics or Adobe Analytics.

  • Intermediate experience in Microsoft Excel.

  • The ability to analyze large datasets to gain insights and make confident recommendations.

  • Strong mathematical, analytical, and communication skills (written and verbal).

  • Experience with A/B and multivariate testing and specific actions taken as a result.

  • Ability to optimally work together with marketers, product managers, and engineers alike.

  • A tenacious attitude for learning and tackling new challenges, and a daring/self-starting mentality.

  • Proven interpersonal skills, and ability to work independently with a backlog of projects and tasks.

  • Flexibility for periodic travel.

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].

If you have a question regarding your application, please contact [email protected].

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