Senior Search Marketing Manager

ill need the right balance of marketing and technology experience, as well as business judgment and technical proficiency.

What You'll Do:

• Own project work and support key projects owned by Team Members across the Boston, MA, Plantation, FL, and Minneapolis, MN offices for the largest and fastest-growing marketing channels in the company.

• Build campaigns from the ground up, including keyword research, competitive analysis, ad copy generation, and experimentation!

• Monitor campaign performance, perform investigative analysis, and flag opportunities to grow or optimize performance across search marketing tactics.

• Keep our search campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends/insights.

• Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance.

• Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities.

• Build new relationships and work in parallel with other subject areas at the company.

What You'll Need:

• Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related subject area

• 6+ years of experience in paid search, preferably e-commerce or performance/direct response

• Experience leading Google/Bing Shopping ads (Pmax)

• Experience with analytics platforms like Google Analytics, SQL, or Tableau Dashboard

• Intermediate experience in Microsoft Excel

• The ability to analyze large datasets to gain insights and make confident recommendations

• Strong mathematical, analytical, and interpersonal skills (written and verbal)

• Experience with A/B and multivariate testing and specific actions taken as a result

• Ability to optimally work together with marketers, product managers, and engineers alike

• A tenacious attitude for learning and tackling new challenges, and an entrepreneurial/self-starting mentality

• Proven interpersonal skills, and ability to work independently with a backlog of projects and tasks

• Flexibility for periodic travel

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].

If you have a question regarding your application, please contact [email protected].

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