Director of Movie Merchandise

upled with knowledge of IP licensing and product development. They will lead a small team dedicated to growing this business segment, collaborating closely with various departments to ensure success.

Responsibilities:

• Develop and execute a comprehensive multi-year strategy for Cinemark's movie merchandise business, with the focus areas of 1) driving online growth which is a relatively new channel 2) while also supporting & growing successful in-theater sales

• Lead all merchandise buying activities, including planning and determining product assortment for both online and in-theater channels

• Collaborate with IP licensors and third-party vendors to source and develop new, innovative products utilizing movie IP

• Manage and mentor a team of 1-2 people, fostering their growth and development in line with our "Passion for People" value

• Create and implement long-term plans for the merchandise business, aligning with Cinemark's overall business objectives and our vision to deliver unmatched entertainment and service

• Partner closely with food & beverage, in-theater operations, marketing, studio partnerships, film and theater design teams to develop compelling products, promotional and placement strategies. Must be an excellent cross functional team player and views project as a Cinemark initiative.with strong interpersonal skills.

• Oversee the development and production of a wide range of movie-themed products, including but not limited to popcorn tubs, soda vessels, t-shirts, blankets, and collectibles

• Implement and manage a robust test-and-learn approach to product development and sales strategies, demonstrating a commitment to our "Strive for Excellence" value

• Analyze sales data, market trends, and customer feedback to inform buying decisions and product development

• Ensure all merchandise operations adhere to Cinemark's "Safety First" and "Do the Right Thing" values, maintaining high standards of product quality and safety

• Manage budgets, inventory levels, supply chain, pricing strategy, and financial performance of the merchandise business, aligning with our "Stay Prudent" value

• Manage and expand vendor base of Licensees and drive for Cinemark exclusive product where it makes sense.

• Direct and manage in-theater visual merchandising of Movie Merchandise and work with Operations and Theatre Design teams to ensure execution and audits.

• Present regular updates and performance reports to senior leadership, showcasing the growth and potential of the merchandise business

Responsibilities:

• Bachelor's degree in Business, Marketing, Merchandising, or a related field; MBA preferred

• 10+ years of experience in retail buying, merchandising, or product development, preferably with a major retailer

• Proven track record of driving significant business growth in a retail or e-commerce environment

• Strong understanding of IP licensing processes and experience in developing products using third-party licenses

• Excellent leadership skills with experience managing and developing teams

• Proven experience in cross functional team engagement

• Deep knowledge of retail operations, including inventory management, pricing strategies, and supply chain logistics

• Strong analytical skills with the ability to interpret data and make data-driven decisions

• Experience with e-commerce platforms and digital marketing strategies

• Excellent communication and presentation skills, with the ability to influence at all levels of an organization

• Demonstrated ability to build and maintain relationships with vendors, licensors, and internal stakeholders

• Passion for movies, pop culture, and entertainment merchandise

• Retail/Entertainment industry experience strongly preferred

Our Values:

At Cinemark, we are guided by our core values:

• Do the Right Thing: We act with honesty and integrity
• Passion for People: We respect and care for each other, our guests, communities, and partners
• Strive for Excellence: We continuously challenge the status quo and embrace innovation
• Safety First: We provide clean and safe environments for our employees and guests
• Own It: We empower our people to take accountability, because every detail matters
• Stay Prudent: We maintain an unwavering commitment to operational discipline and profitable growth