Brand Director, Water Portfolio

eliver overall brands vision, business objectives & financial targets.

• Build a stronger NETWORKING organization to deliver high quality plans.

• Partners with GC&M teams, other OUs and external stakeholders (e.g. customers, bottlers, suppliers) to develop fit for purpose consumer experiences, innovations and programs in the most effective and efficient way

• Work closely with the Global Hydration network to ensure local market dynamics are reflected in global strategy. Provide input to Global teams on key marketing decisions (e.g., Global brand innovations, assets).

• With a true global enterprise mindset, identify best practices from other OUs and translate marketing collateral as per local needs.

• Lead or implement and localize potential global charter

• Provides creative leads and IMX teams with leadership, clear direction/prioritization, effective resource allocation to achieve the business goals. Ensure consistent brand voice across marketing platforms

• Ensure outstanding in market execution of plans across OU, in partnership with Front-Line & C&CL

Qualifications & Requirements

• Bachelor Degree. Preferable Business/Commerce with Marketing Major

• At least 10 years of general marketing and sales experience working on big and/or global brands

• Proven track record of leading complex projects with multiple stakeholders

• Relevant experience in consumer marketing, experience to include consumer opportunity identification, innovation and communication development

• Attributes: Consumer empathy, strategic visioning, strong interpersonal skills, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, open minded and curious.

• Fluent verbal and written English

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

**
Skills:
**Leadership; Brand Strategy; Marketing Campaigns; Innovation; Apply an Enterprise Mindset; Channels Strategy; Product Commercialization; Market Segmentation; Performance Marketing; Business Insights; Portfolio Growth Strategy; Thrive in Ambiguity; Influence Across the Network; Brand Growth Strategy & Architecture; Marketing Insights