Customer Marketing Director

implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.

• Construct & deliver annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conduct customer marketing stewardship reviews.

• Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.

PARTNERSHIPS:

• Develop long-term customer partnerships with ownership of senior level marketing relationships.

• Champion for both customer and TCCC imperatives internally & externally to deliver on our Growth Promise in all areas.

• Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.

INSIGHTS TO ACTION:

• Present 'What' (Consumer and Industry Insights that put things into context), 'So What' (what it means to the customer brand & category) & 'Now What' (recommendations in how to apply to customers business) to deliver persuasive selling stories.

• Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on customer specific, channel and consumer insights and linking to brand strategy.

• Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.

Qualification & Requirements

• Minimum Required: Bachelor's degree in Marketing/Business or equivalent education.

• 5-10 years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.

• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results

• Category Innovation

• Digital Ecosystem

• Agency Management

• Advanced Strategic Thinking & Application

• Demonstrated personal leadership skills and influencing ability

• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships

• Effective oral and written communication skills and storytelling with the ability to create persuasive selling stories

Location - Irvine, CA

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Skills:
**Results-Oriented; Leadership; Influencing; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Customer Knowledge; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Customer Marketing; Communication; National Account Sales; Systems Thinking; Consumer Product Strategy; Data Tools; Decision Making; Business Development; Negotiation; Customer Value Creation; Agency Management

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.