Director, Commercial Strategy & Operations

tegic and operational liaison between brand, revenue growth management, channel strategy, and supply chain teams to maximize category performance.

• Collaborate with Channel & Customer Strategy to translate category strategies into actionable channel and customer plans.

• Define and execute AMPS (Availability, Merchandising, Pricing, Space) strategies for optimal product presence and performance.

• Lead SKU productivity, order-of-entry planning, and portfolio performance assessments to drive balanced top- and bottom-line growth.

• Oversee market insights, competitive analysis, and forecasting to anticipate trends and inform proactive strategies.

• Drive the commercialization of innovations, from concept through in-market execution, with clear roadmaps, timelines, and budgets.

• Lead the annual innovation sample process, ensuring deployment supports customer engagement and product launch success.

• Align brand strategies with customer requirements and market realities.

• Track and ensure compliance with in-market execution, adjusting as needed to meet customer and shopper expectations.

• Lead milestone routines to review performance and maintain alignment across brand, sales, and category teams.

• Identify cost efficiencies, process improvements, and new growth opportunities.

Qualifications & Requirements

• Bachelor's degree in Business, Marketing, or related field required; MBA preferred.

• 7+ years of leadership in commercial strategy, RGM, category management, sales, or brand marketing within beverage or CPG.

• Proven track record managing complex product portfolios in competitive categories.

• Ability to balance strategic objectives with operational execution.

• Strong skills in translating insights and data into actionable strategies.

• Experience driving initiatives to maximize SKU productivity, profitability, and growth.

• Exceptional collaboration skills with ability to influence across all levels.

• Proficient in pricing, promotional strategy, category management, and shopper insights.

• Skilled in Power BI, Nielsen, IRI/Matrix, Transformer/TPM, and forecasting tools.

• Knowledge of AMPS principles and their operational application.

What We Can Do for You

• Iconic Brand: Work on the world's most recognized brand and help shape its future.
• Exposure to Leaders: Access global marketing leaders and emerging digital platform expertise.
• Creative Culture: Join a team that embraces innovation, bold thinking, and risk-taking.

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Skills:
**Leadership; Promotional Strategies; Price Management; Key Performance Indicators (KPI); Integrated Marketing; Category Management; Sales Analysis; Competitor Analysis; Marketing Strategies; Product Roadmapping; User Experience Analysis; Communication; Brand Management; Teamwork

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.