Director, Franchise - West Bengal

ision/Cluster Function Managers, Marketing Managers/ Brand Directors/Marketing Team, Technical & Supply Chain Managers as well as teams on ground

Location - Kolkata, India

Key Responsibilities:

Function Related Activities/Key Responsibilities:

• The incumbent of this role is responsible for the P&L of that geography for the system and the OU, both

• Achieve volume and market share objectives as per BP.

• Manage Bottler brand mix to leverage brand preference and deliver Market share objectives

• Business Performance / Budgets

• Business Planning- Coordinate the development of Annual BP for the bottlers, aligned with the vision of the BU and track execution of the same

• Set up, track and manage Bottler DME/DFR budgets. Ensure rapid processing of Bottler claims.

• Ensure execution of annual Customer & Commercial Business Plans-The incumbent takes additional responsibility of local KA

• Recommend overall brand/price/pack/channel plans for the franchise and ensure inclusion of RGM strategies and programs in the BP / BBP to maximise revenue generation.

• Ensure distribution capability efficiencies, outlet execution and expansion benchmarks and objectives are set and met through the execution of the BP / ABP

• Recommend strategies to ensure Bottlers' production capacity to meet mutually agreed 3-year BP volume objectives by pack size

• Share information with the Bottler, advertising and research agencies to align them on the business trends and formulate cohesive strategies that deliver results. Closely monitor/analyse KPI's such as volumes, distribution, shares and Brand Health scores and take corrective action wherever necessary

• The incumbent is responsible for expanding the capability for Long Term Deliveries for Franchise Bottler- Lead action in building Bottler functions such as Market Execution, Marketing, Supply Chain and HR.

• The incumbent is accountable for managing, expanding and building the performance through metrics such as Scorecard on bottler Capability & Execution (RED, Deep Red, Etc)

• Building alignment with Bottler and ensuring rapid execution of decisions through the internal management process

• Manage market dynamics and Market intelligence as a built-in on the initiatives

Related Work Experience:

• MBA from a reputed institute

• 10-14 years of work experience in the FMCG/Beverage industry in managing Sales operations at the regional level

Functional Skills:

• Skills in areas General Management, Sales Management, Commercial & Financial Aptitude, Communication & Influencing Skills and Supply Chain
• Experience in concept selling and working in a matrix org environment will be a plus
• Past track record of managing interactions at the Senior level with Customers/ stakeholders

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Skills:
**Distribution Operations Management; Customer Relationship Management (CRM); Annual Business Planning; Business Plan Implementation; Financial Performance Management; Teamwork; Channels Strategy; Negotiation; Contract Management; Strategic Leadership; Capacity Planning