Director, Frontline Marketing Iraq

the given market. OU category leads will be more focused on LRP and OU-wide projects while within markets the focus is ABP creation / operationalization.

• Portfolio-wide, E2Emarketing scope. Lead ABP and Brand & Innovation plans development, alignment, execution & tracking (flywheel / innovation factory)

• Supported by local IMX team (media, content, epics SMEs) but also stretch to lead these disciplines when needed. Leverage local agencies and bottlers to ensure full capacity.

• Own market marketing performance (inc ROI, P&L)

• Define and execute the Market ABP agenda and performance through thought leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement.

• The team size spam from none to 3 talents depending on market size/ potential

Experience & Critical Requirements

• Significant marketing and leadership experience (10 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership

• Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy

• Advanced business, commercial acumen (RGM experience is nice to have).

• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

Communication focus:

• Strong analytical and problem-solving skills; influential skills with senior executives

• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders

• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts

• Ability to navigate complex challenges & linkages and articulate into plans to drive results

• Ability to inspire through the power of our marketing and brands

Other Considerations: Location: Bounded to Iraq country. Talent can stay in a satellite office, Dubai but need to commit to travel 2 weeks/month to the refereed country

Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process

Location(s):
United Arab Emirates

City/Cities:

Travel Required:
26% - 50%

Relocation Provided:
No

Job Posting End Date:
May 21, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.