Director, Frontline Marketing - Philippines

successful markets in the world for The Coca-Cola Company

• You enjoy collaborating with diverse, multi-cultural talented marketers across our global marketing network to execute never been done before brand ideas

• You're a master brand storyteller who can rally various stakeholders across all levels of the organization towards raising the levels of brand campaign and activation execution and brand performance

• You don't care where ideas come from but you find fulfillment in turning those ideas from good to great through brilliant activations and executions

• You thrive in a dynamic, challenging environment; you can simplify and provide clarity in situations that are 'grey'

• This incredible opportunity awaits the right candidate to make their mark in this individual contributor role of Director, Frontline Marketing - Philippines. Reporting directly to the Senior Director, Frontline Marketing for the Philippines, you will play an important role in growing our exciting portfolio of brands in the Philippines, which includes Coca-Cola, Sprite, Royal, Wilkins, Nutriboost, Minute Maid, Lemondou and many more.

What You'll Do for Us

• Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans in partnership with Customer & Commercial and Franchise Leadership

• Actively work on regional market development to ensure the right implementation of projects

• Provide market input and/or participate in agile development of Organizational Unit and market-level Innovation projects

• Provide input to localization and real-time amplification of integrated marketing communications campaigns within the region and/or participate in agile development of Organizational Unit and market-level integrated marketing communications campaigns

• Input into End-2-End consumer & shopper engagement strategy and identify region specific engagement opportunities

• Manage brand activation at the local level, including point of sales activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers

• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers

• Develop relationships with key bottlers and ensure alignment and buy-in on marketing agenda

• Lead negotiations and alignment with key stakeholders

• Identify needs for campaign localization or customization as necessary

Qualifications & Requirements

• Bachelor's degree or equivalent work experience is required

• Significant marketing and leadership experience (10+ years), including leading smaller teams

• Direct experience with marketing activation

• Business, commercial and financial acumen

• Experience working with The Coca-Cola Company external partners (bottlers and customers)

• Experience working in marketing across countries preferred

• Experience working in cross-functional and cross-geographical teams is preferred

KEY KNOWLEDGE REQUIREMENTS

MASTERY OF (REQUIRED)

• Business & Brand Strategy

• Marketing activation/execution

• Project Management

• Innovation commercialization

• Point of sales and experiential marketing

• Relationship management with external stakeholders

• Team management & leadership

BROAD EXPERTISE IN (GOOD TO HAVE)

• Market dynamic in franchise unit

• Strong business/commercial acumen

• Consumer insights

• Growth-oriented thinking

What We Can Do for You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

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Skills:
**Results-Oriented; Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation