Director, Integrated Marketing Experience (IMX), Caucasus and Central Asia Region

mum brand and commercial impact. Connect Data + Media (inc Retail)+ Culture + Commerce + Social + Partners - making every moment of truth addressable and special for specific consumers and shoppers.

• IMX (Integrated Marketing Experience) will deploy Operating Unit capabilities to deliver consumer intimacy at scale, through world-class ideas and experiences that connects creativity, media, data, culture, and commerce.

• Lead local connections agenda including media buying, retail media, JBPs (Joint Business Plan),

• Lead local social media, influencers and epics agenda

• Drive local Studio X effectiveness and operating excellence.

• Ensure locally relevant and highly effective content / shopper / design deployment and/ or the development of locally specific experiences

• Lead a team of SMEs (Subject Matter Experts) (Media, content, Epics, etc)

• What Success Looks Like: Step change creative effectiveness and ROI by ensuring locally relevant experiences; Upskill the company and Studio X within core markets on driving intimacy at scale; Leverage data & technology to elevate media, shopper and content excellence and boundaries.

Experience & Critical Requirements

• Significant marketing and leadership experience (10 years+), with great focus on media, creativity, design, data/tech.

• Acumen across relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy

• Led scaled, complex, cross-functional and cross-geographical teams and projects

• Led projects and capabilities that leverage Digital/ Data/ AI as edges

• Led and developed teams directly and external partners (agencies)

• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

Communication focus:

• Strong analytical and problem-solving skills; influential skills with senior executives

• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders

• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts

• Ability to navigate complex challenges & linkages and articulate into plans to drive results

• Ability to inspire through the power of our marketing and brands

Other Considerations: native in the local language and experts in local culture

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Sustainability, System Economics, User Experience (UX) Design

Location(s):
Kazakhstan

City/Cities:
Almaty

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
April 2, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.