Director, Trade Strategy & Execution

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Annual Business Planning (ABP)

• Align brand and customer portfolio strategies for assigned categories.

• Deliver trade funding targets and volume projections to achieve revenue, profit, and share goals.

• Partner with Commercial Strategy & Operations to manage category funding and AMPS (Availability, Merchandising, Pricing, Shelf) plans.

Performance Management

• Lead monthly performance reviews, tracking volume and trade metrics using tools such as Transformer/TPM.

• Oversee deployment and results of trade and non-merchandising investments.

• Partner with Finance to manage month- and year-end performance routines.

Training & Communication

• Lead training on trade policies, market coherency, and merchandising standards.

• Collaborate with customer teams to close performance gaps and identify growth opportunities.

• Champion advanced tools (e.g., Power BI, Transformer/TPM) to enhance decision-making and collaboration.

Trade Investment Evaluation

• Analyze trade investments to optimize in-market strategies and profitability.

• Ensure alignment with AMPS, OBPPC, and broader profit objectives.

• Serve as subject matter expert on trade performance across assigned brands.

Qualifications

• Bachelor's degree in Business, Marketing, Finance, Economics, or related field; MBA preferred.

• 7+ years in CPG trade management, RGM, FP&A, or customer management.

• Proficiency in trade systems/tools (Transformer/TPM, CAS, Power BI) and syndicated data sources (Nielsen, Matrix).

• Strong knowledge of pricing, promotions, and trade strategy best practices.

• Highly analytical, organized, and collaborative with experience managing complex forecasts and trade scenarios.

• Ability to excel in fast-paced, multi-priority environments.

What We Offer

• Iconic Brands: Work on some of the world's most recognized and loved brands.

• Leadership Exposure: Access to global leaders and cutting-edge strategies.

• Career Development: Comprehensive training and leadership development resources.

At The Coca-Cola Company, we refresh the world and make a difference-join us in shaping the future.
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Skills:
**Trade Policy; Trade Promotions; Business Planning; Trade Strategy; Trade Management; Data Driven; Marketing; Financial Planning

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.