Human Insights Lead

sely in a networked model with a dotted-line shopper insights team-strengthening integrated insights generation across the organization.

What You'll Do for Us:

Insights Strategy and Capabilities

• Integrate consumer, shopper, and cultural trends with advance analytics (AI, 1st party data) for Japan and South Korea.

• Champion next-gen insights methodologies (i.e. behavioral science) to ensure future-readiness.

• Collaborate with global teams, aligning multi-stakeholders to deliver holistic, cross functional impact.

Innovation & Brand Development

• Identify innovation opportunities across idea/concept development, product/packaging, and instore communication through consumer and shopper learning plan.

• Develop creative territories that inform brand strategies, refining briefs, visual identify, and campaigns through deep consumer and shopper empathy.

• Partner with Brand, IMX and R&D to launch new local/global brands guided by robust data and insights.

Shopper Insights and Actionable Solutions:

• Serve as the insights champion to senior stakeholders, leveraging shopper analytics for critical business questions.

• Collaborate with shopper insights team to unify data across channels and consumer journeys.

• User advanced methodologies and AI-driven approaches (i.e. behavior science, AI-based eye tracking) to uncover opportunities and shape end to end experiences.

Leadership, Culture & Network Collaboration

• Inspire and manage a high-performing insights team recognized domestic, regionally and globally

• Provide coaching, talent development, and performance management, fostering a winning culture rooted in human understanding.

• Drive best practices across the global network, acting as a TCCC spokesperson and partnering cross-functionally to share localized success and accelerate data-driven decisions.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Business, Social Sciences, Data Science, or related field; advanced degree (MBA, MA/MS) preferred.

• 15+ years of experience in Consumer Insights, Market Research, or Shopper Insights, with added exposure in Marketing or Innovation highly valued.

• Proven ability to architect, lead, and integrate AI tools and 1st-party data analytics into a holistic insights function.

• Demonstrated success in leading and transforming diverse teams, building a culture of collaboration, innovation, and data-driven impact.

• Skilled in future-back insights, scenario planning, and translating macro forces and cultural/behavioral nuances into actionable strategies.

• Exceptional communication and storytelling skills; must be able to clearly convey complex data insights to senior leadership, including C-suite stakeholders.

• Comfortable managing multiple priorities under high-pressure environments with fact-based advocacy, strong negotiation, and strategic thinking.

• Fluency in English required; proficiency in Japanese or Korean is highly desirable.

What We Can Do For You:

• Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
• Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation.
• Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

**
Skills:
**Analytics; Data Driven; Human Insights; Leadership; Data Insights; Business