Manager, Brand Management, Real Leaf

Coca-Cola

3.3

(45)

Xinyi District, Taiwan

Why you should apply for a job to Coca-Cola:

  • 4.8/5 in supportive management
  • Ratings are based on anonymous reviews by Fairygodboss members.

    #148043519

    Position summary

    mer demographics.

    • Develop and implement marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)

    • Oversee the development and distribution of marketing materials.

    • Ensure customer experience is in line with brand image and strategy.

    • Monitor the effectiveness of marketing campaigns & tactics.

    • Has accountability for ongoing activities, may lead processes or project steps within a broader project.

    • As an individual contributor, acts as an established and productive professional working independently with limited supervision.

    • Problems faced are difficult, typically not complex and may require a new perspective on existing solutions.

    Qualifications & Requirements:

    • Bachelor's degree in Marketing, Business, or a related field.

    • 5+ years of experience in brand management, marketing, or a related role, preferably in the consumer goods industry.

    • Strong understanding of brand development and multichannel marketing concepts.

    • Experience in market research and ability to interpret data to drive brand strategy.

    • Proficiency in using marketing software and social media platforms.

    • Excellent communication and presentation skills.

    • Strong creative and analytical abilities.

    • Ability to work collaboratively in a team environment and manage external agencies.

    • Proven ability to manage multiple projects and work under tight deadlines.

    • Self-motivated with a high level of initiative and a sense of urgency.

    What We Can Do For You:

    • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging marketing technologies and techniques.

    • Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.

    • Agile Work Environment: We embrace agile with management that believes in removing barriers, so you are empowered to experiment, iterate, and innovate.

    **
    Skills:
    **Media Planning; Leadership; Creative Process; Consumer Segmentation; Marketing; Analytical Thinking; Digital Media Strategy; Quantitative Research; Competitive Assessments; SWOT Analysis; Nielsen Data; Group Problem Solving; Brand Positioning; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management

    Why you should apply for a job to Coca-Cola:

  • 4.8/5 in supportive management
  • Ratings are based on anonymous reviews by Fairygodboss members.