Manager, Content Adaptation, CAR

inciples to support efficient reuse, versioning, and scalability of assets.

• Ensure adapted content follows brand architecture, visual identity, tone of voice, and communication principles.

• Translate global E2E consumer journeys into content requirements by touchpoint, format, and platform.

• Partner with Media teams to understand media strategy, channel roles, and formats, and support optimization of adapted content.

• Collaborate with Creative LATAM to ensure adaptations align with the creative game plan once set.

• Support content performance across digital, media, social, influencer, experiential, and physical touchpoints.

• Manage day‑to‑day adaptation activities, timelines, and deliverables for assigned brands or workstreams.

• Contribute to the development of execution guidelines, toolkits, and playbooks for market application.

• Coordinate with Global Brand teams, agencies, and markets to ensure timely and high‑quality delivery.

• Track performance metrics and contribute insights to optimize future adaptations.

• Apply emerging tools and technologies, including AI‑enabled solutions, to support content adaptation efficiency and quality.

• Follow established content workflows and asset systems to support realistic adaptation planning.

• Incorporate usage rights, talent and creator considerations, and asset limitations into adaptation execution.

• Ensure quality control and compliance across adapted content and assets.

• Support adaptation briefings with creative, influencer, and adaptation agencies.

• Work in agile, cross‑functional teams to enable speed, flexibility, and continuous improvement.

Requirements & Qualifications

• Bachelor's degree required.

• 6-8 years of experience in marketing, content, communications, or integrated brand roles.

• Experience supporting global brand content adaptation, including digital and social content.

• Solid understanding of consumer journeys, media ecosystems, and digital platforms.

• Working knowledge of content production processes and modular content practices.

• Familiarity with talent and creator usage, rights management, and asset governance.

• Experience collaborating with agencies and cross‑functional teams across geographies.

• Strong organizational, collaboration, and communication skills.

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Skills:
**Consumer Insights Research; Data Literacy; Digital Marketing; Artificial Intelligence (AI); Creative Development; Cross-Functional Collaboration; Media Planning; Integrated Marketing Campaigns; Brand Strategy; Stakeholder Management