RGM Competitive Pricing Strategy Senior Director - LATAM

Data & analytical skills - ability to lead a 'big data' based capability to create business value, and draw actionable insights.*

• Ability to make the complex simple & influence others

Work focus

• This position will lead the strategy of topline revenue growth and margin expansion in LATAM.

• Scaling RGM solutions across countries, executive-level communications and performance tracking

• Generate actionable insights based on Sales Data, Market Trends & Shopper behaviors and provide comprehensive reports (pricing, promo, share, mix) to influence decision process.

• Lead the discussion with the markets to guarantee the Strategic intent is aligned

Communication focus

• This role will lead System orchestration to develop, scale and adopt RGM Strategies, interfacing with multiple KO stakeholders from a broad range of OU areas such as Marketing Category, Human Insights, Strategy to local KO teams such as HUBs, Franchise and Frontline MKT, as well as Commercial, Marketing Teams of the Bottling system.

• This role will influence and work with OU's Category Leads, Zone Franchise VPs/Directors, Commercial HUB Leads, Bottler Leads (Commercial and Marketing mainly), International connection with other OU's (Heads and Directors), Global Commercial leaders from C&CL.

• Effectively communicate and build relationships at senior organization levels; communicate long-term vision through clear & simple messages.

Knowledge requirements (must have / nice to have)

• Master: Commercial Channel Strategy & Execution, RGM, Segmentation, Franchise Leadership, Business Planning & Project Management.

• Proven: Strategic and Analytical skills as well as outstanding influencing skills. Ability to think from planning to execution and solid system commercial, digital, franchise and customer management.

• Nice to Have: Consumer Marketing, Marketing Channel Strategy, Trade Marketing.

Business Development, Business Planning, Collaborative Leadership, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Group Problem Solving, Influencing, Long Term Planning, Operational Assessment, Sales Forecasting, Sales Management, Sales Process, Solutions Selling, Waterfall Model

Location(s):
Mexico

City/Cities:
Mexico

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
April 24, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.