Senior Brand Manager, Frontline Activation

work activities.

• Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.

• Assisting in developing portfolio strategies across brands/categories.

• Providing on-going business analysis to identify and prioritize brand-building opportunities.

• Developing annual brand business reviews, as well as growth platforms and brand roles.

• Recommending brand budgets and investment allocation.

• Building a clearly defined positioning for new offerings, new categories entrants/brands.

• Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.

• Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.

• Presentations of business results for marketing manager, regional manager and divisions.

• Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Communications or Business.

• 5+ years of experience in brand management.

• Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.

• Knowledge of procedures and media used to drive increased volume and brand equity.

• Knowledge of and ability to apply basic marketing concepts.

• Ability to manage and inspire agency performance.

• Making consumers and their needs the primary focus of the business.

• Knowledge of the creative brief development process.

• Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.

• Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.

What We Can Do For You:

• Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.

• Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.

• Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.

Join us in our journey to refresh the world and make a difference. Apply today!

**
Skills:
**Social Media; Sustainability; Brand Strategy; User Experience (UX) Design; Design; Experimentation; Design Thinking; Influencer Marketing; Audience Engagement; Data Insights; Storytelling; Market Segmentation; Ideas Generator; Data Strategies; Creative Strategies; Revenue Growth Management; AI Concepts; Portfolio Strategies; Negotiation; Agile; System Economics; Omnichannel Interactions