Senior Director, Business Development - Canada

e for delivering against annual business plans while accelerating sustainable, long‑term growth across the system in Canada.

What You'll Do for Us

• Leverage customer analytics, industry expertise, and consumer and market insights to shape a compelling beverage strategy and regional growth plan that accelerates both sparkling and still category growth.

• Lead the identification and resolution of complex, end‑to‑end business challenges-driving integrated solutions across the entire value chain, from selling and in‑restaurant execution through to financial performance and collections.

• Influence and collaborate with customer's Division Operations leaders, franchisees, and senior customer stakeholders to align beverage innovation and unlock shared growth opportunities.

• Develop and deliver high‑impact customer engagements, including Stewardship reviews, New Product Introductions, promotions, and program selling, while leading critical strategic discussions with individual and group stakeholders.

• Recommend and guide strategic restaurant equipment and capital investments to elevate beverage quality, consistency, and overall consumer satisfaction.

• Apply an enterprise‑wide mindset to identify, scale, and share best practices-driving efficiencies and synergies across North America.

• Build strong, trusted relationships through exceptional written and verbal communication, effectively influencing internal and external partners to deliver results through Routine Business Reviews, stewardship discussions, and opportunity identification.

Qualifications & Requirements

• Minimum of 8 years of experience in B2B sales and C‑suite relationship development, with a strong background in customer and consumer marketing, operations, and commercialization.

• Bachelor's degree required; MBA preferred.

• Based in Toronto, Ontario.

• Approximately 25% travel.

Functional Skills

• Advanced written and verbal communication skills, with the ability to lead and influence within a complex external matrix involving owners, corporate leaders, distributors, and Coca‑Cola bottlers.
• Exceptional analytical and problem‑solving capabilities across functions, enabling the resolution of complex customer challenges and the identification of growth opportunities unique to The Coca‑Cola Company.
• Ability to design and deliver innovative programs that support new product launches, digital consumer experiences, and service offerings-creating differentiated product, equipment, and engagement platforms for customers and consumers.
• Deep expertise in category management, including rigorous analysis of performance gaps and exceptions, to influence customer investment in beverage growth platforms, programs, promotions, and systems.
• Strong strategic selling capability supported by financial acumen, operational and technical expertise, customer account management, and system‑wide knowledge to consistently deliver results.

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Skills:
**Business Planning; Business Development; Category Management; Analytical Thinking; Problem Solving; Customer Analytics; Business-To-Business (B2B) Sales; Influencing