Senior Director, C&CL - Reliance

omer Engagement & Partnership**

• Be the primary steward of the Reliance relationship, influencing senior stakeholders and securing investments to bring strategies to life.

• Co-develop business plans and activation calendars with bottlers, ensuring alignment on brand priorities, SKUs, pricing mechanics, and innovation pipelines.

• Champion the 'voice of the customer' in program design to maximize in-store relevance and execution.

Operational Excellence

• Own all Terms of Trade (TOT) negotiations, price tracking, agreement compliance, and fill-rate metrics.

• Define shopper-relevant category bundles and promotional mechanics, briefing marketing for communication needs and experiential activations.

• Drive clarity on revenue pools, shopper targets, assortment optimization, and bold OBBPC approaches to strengthen competitive advantage.

Team Leadership

• Lead and develop two direct reports: Reliance B2C POC and Reliance B2B2C (O2O).

• Foster a culture of collaboration, accountability, and continuous improvement.

Scope & Impact

• Geography: India

• Reporting: 3 associates

Qualifications & Experience

• 14+ years' leadership experience in customer development, commercial strategy, or operational marketing.

• Proven success in influencing and negotiating with large institutional buyers.

• Strong planning, analytical, and collaboration skills with the ability to translate strategy into flawless execution.

• Deep understanding of customer and shopper behaviour within modern trade or organised retail environments.

• Desirable: Experience working with or within bottler organisations.

Key Competencies

• Exceptional influencing and stakeholder management skills.
• Strategic thinking with a hands-on execution mindset.
• Commercial and brand management expertise.
• Excellent verbal and written communication for both internal (marketing, channel leads, bottlers) and external (customers, agencies) audiences.