Senior Director, Experience Design & Connection Planning - Sparkling Flavors

leverage owned, earned, shared, and paid channels as well as distinctive brand assets.

• Design end-to-end path-to-purchase frameworks that reflect evolving technology, disruptive market dynamics, competitive intensity, and shifting consumer and shopper behaviors.

• Connect brand experiences with ritual-building platforms to strengthen frequency, repeat behavior, and weekly conversion.

• Establish next-generation consumer and shopper engagement strategies across digital and physical environments, delivering seamless experiences before, during, and after purchase.

• Act as a catalyst for human-centered design thinking, mobilizing cross-functional resources to unlock new value propositions and scalable growth opportunities.

• Serve as both an evangelist for modern engagement solutions and a business owner accountable for translating innovation into measurable commercial impact.

• Balance bold, forward-thinking experimentation with disciplined business pragmatism to challenge the status quo while maximizing return on investment.

• Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics

Requirements & Qualifications

Experience

• At least 12 years Marketing, media, and leadership experience

• Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands

• Preference for individuals with experience in working in consumer and shopper/commercial plans

• Experience working in cross-functional teams

• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)

• Communicating, influence and negotiate across multiple stakeholders. Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders

Work Focus

• Knowledge of external evolved media landscape and e-commerce (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate.

• Always find innovative ways to create differentiated programs that inspire consumers to choose Fanta.

• Ability to lead integrated brand experience and multiple touch points that are effective and efficient

• Ability to work in Agile cross-functional teams

Communication Focus

• Role will require frequent communication with OU Mkt lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams and OU End-to-End XP design in other OUs;

• Role will also interact frequently with external parties, particularly agencies and media companies

What We Can Do for You

• Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.

• Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs.

• International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.

Location(s):
China

City/Cities:
Shanghai

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
May 7, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.