Senior Director, Frontline Marketing, Caucasus and Central Asia

capabilities and business in the region balancing local intimacy & scale, driving system integration & optimizing the portfolio, calendar, and resource allocation for maximum ROI (Return On Investment).

• Act as the Marketing Lead for the country, accountable for end-to-end marketing performance, brand growth, innovation delivery, capability building and local system/ customers/ stakeholders' alignment/ excitement.

• Lead ABP portfolio choices and calendar. Deliver ABP (Annual Business Plan) development and execution, starting by influencing OU LRPs (Long-Range Plan)

• Identify and apply consumer and shopper insights and market research agenda locally, partnering with OU.

• Own E2E brand and innovation local plans, including flywheel execution/ tracking.

• Drive local IMX (Integrated Marketing Experience) in line with OU IMX (operating unit Integrated Marketing Experience): media, content, Studio X, digital, social, influencers, assets, labels.

• Ensure in-market/ OU-markets marketing orchestration, prioritization, and backlog.

• Deploy and scale marketing capabilities and ways of work.

• Team size spans from 15 to 30 talents, depending on the region, being 5 direct reports

• What Success Looks Like: Confident, capable local marketing organization; Operating Unit strategies/ platforms translated into real market impact; Granular/ nuanced/ locally relevant growth opportunities and solutions; Strong, consistent brand growth and innovation impact; Successful deployment of OU-wide agenda strategies, programs, capabilities)

Experience & Critical Requirements

• Significant marketing and leadership experience (12 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership

• Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy

• Strong commercial acumen and The Coca-Cola Company system understanding/ influencing.

• Led scaled, complex, cross-functional and cross-geographical teams and projects

• Led projects that leverage Digital/ Data as edges

• Worked in the Frontline (e.g. Frontline Marketing)

• Led and developed big teams directly

• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

Communication focus:

• Strong analytical and problem-solving skills; influential skills with senior executives

• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders

• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts

• Ability to navigate complex challenges & linkages and articulate into plans to drive results

• Ability to inspire through the power of our marketing and brands

Other Considerations: Speaking local market language and deep knowledge of local marketing culture is highly desirable
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Skills:
**Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Digital Media Strategy; Creative Briefs; Competitor Analysis; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; People Management; Brand Architecture; Channel Management; Team Management