Senior Director, Frontline Marketing Private Bottlers, Mexico

keholders across a highly matrixed, global system. If you are passionate about leading at scale, shaping the future of categories, and driving impact through insight-led strategy, we want you on our team.

What You'll Do for Us

• Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with Brands, C&CL and Franchise Leadership.

• Set and lead the enterprise category and/or portfolio strategy across frontline markets, defining the long-term growth agenda, portfolio architecture, and strategic choices that drive sustainable, incremental value creation.

• Own category growth, profit, and share outcomes, influencing system-wide prioritization and investment decisions across brands, price tiers, packs, and consumption occasions.

• Champion consumer- and shopper-led strategy by translating macro trends, social forces, and evolving consumption behaviors into scalable category strategies that expand total demand.

• Provide input to localization and real-time amplification of IMX campaigns within their territory.

• Influence and align cross-functional leaders (Sales, Commercial, RGM, Finance, Media & Social, Franchise and Bottler teams) to deliver omni-channel, system-wide execution at scale.

• Steward governance and decision rights, setting strategic guardrails, standards, and ways of working that balance global consistency with local relevance and speed.

• Build and lead a high-performing leadership team, developing future-ready marketing and category talent while fostering a culture of curiosity, accountability, and bold thinking.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA strongly preferred.
• 12-15+ years of progressive experience in brand, category, or integrated marketing leadership roles within FMCG / CPG, including experience operating at enterprise or multi-market scale.
• Proven track record of setting and leading category or portfolio strategy, including growth planning, portfolio management, and strategic investment decisions.
• Deep expertise in demand generation, brand building, and integrated marketing communications across digital, media, shopper, and experiential channels.
• Advanced ability to translate complex consumer, shopper, category, and customer data into clear strategic choices and measurable business impact.
• Strong financial and commercial acumen, with experience influencing large marketing and media investments and key P&L drivers at scale.
• Demonstrated ability to lead through influence, aligning senior cross-functional, franchise, and system stakeholders without direct authority.
• Exceptional strategic thinking, storytelling, and change leadership capabilities in fast-paced, matrixed, global environments.

What We'll Do for You

• Global Exposure: Lead category strategy across diverse frontline markets with access to senior global leaders and world-class partners.
• Iconic Brands: Shape the future of some of the most loved and recognizable brands in the world through enterprise category leadership.
• Learning & Development: Build enterprise leadership capability, category mastery, and future-ready marketing skills at the highest level.
• Career Growth: Accelerate your leadership journey within a global organization that values impact, innovation, and talent mobility.
• Purpose-Driven Work: Refresh the world and make a difference at scale through strategies that drive both growth and societal value.

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Skills:
**organization; Influencing; Marketing; Portfolio Management