Senior Director, MDS, Mexico North

tfolio in the North Region, ensuring scalable structures and commercial excellence across channels.

• Lead the negotiation and implementation of RTM models with the Mexico North bottler, collaborating closely with Customer & Commercial Leadership, Franchise Leaders, and Bottler senior teams.

• Drive multi‑stakeholder strategic projects, ensuring strong alignment, engagement, and accelerated execution across system partners.

• Develop comprehensive execution toolkits required for successful RTM deployment, including processes, tools, commercial levers, organizational and compensation structures, and sales force engagement programs.

• Define and govern the key success metrics to track commercial performance, execution health, and financial impact across channels and markets.

• Lead the development of tools that enhance bottler capabilities, ensuring system‑wide alignment and readiness to execute the RTM strategy at the required level of ambition.

• Operate across multiple regions in the Mexico North ecosystem, managing diverse market dynamics, customer landscapes, and system capabilities to ensure a cohesive regional RTM strategy.

• Collaborate with a team of channel specialists, driving strategic opportunity identification and acceleration across Modern Trade, Traditional Trade, Direct‑to‑Consumer, and Digital Channels.

• Set the long‑term RTM vision, strategy, and KPIs for the Mexico North bottler, ensuring clear priorities, channel‑specific growth pathways, and alignment with system‑wide commercial ambitions.

• Assess internal and external RTM models to identify and prioritize growth opportunities across the region, driving 'shift and lift' strategies to unlock structural advantages.

• Identify capability and execution gaps between current performance and long‑term ambition, designing actions that accelerate the evolution toward higher‑efficiency, higher‑growth models.

• Engage and influence the Bottling System around the defined RTM vision, ensuring clarity on the roadmap and strong commitment across all system stakeholders.

Qualifications & Requirements

• Bachelor's degree in Finance, Business, Data Analytics or related field; Master's degree preferred.

• 15+ years of leadership experience in the Coca‑Cola System or CPG industry, driving commercial and strategic outcomes across multiple markets.

• Deep knowledge in Marketing, Commercial Strategy, and RTM, with strong command of Modern Trade and solid understanding of TT, D2C, and Emerging Channels.

• Proven experience working with Bottlers, influencing senior leadership and driving joint commercial transformation.

• Strong analytical and data‑driven decision‑making capability, with ability to translate market, retail, and shopper insights into clear strategic choices.

• Exceptional strategic thinking and problem‑solving skills, capable of shaping long‑term direction and unlocking structural growth.

• Excellent communication and influencing skills, able to mobilize senior stakeholders and shape system priorities.

What We'll Do for You

• Global Exposure: Collaborate with world‑class leaders and gain access to global best practices and emerging technologies.

• Iconic Brands: Work with one of the most recognized brands in the world and play a key role in shaping its future.

• Learning & Development: Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.

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Skills:
**Value Chain Economics; Negotiation; Communication; Revenue Growth Management; Market Dynamics; Business Planning; Execution Excellence; Channel Management; Business Integrations

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.