Senior Manager, Coca-Cola TradeMark Consumer & Shopper Content, Caucasus and Central Asia Region

he region, as granular, nuanced as possible. Being the guardian of all content to ensure consistency across all markets and all touchpoints

• Collaborating with OU Category, OU IMX (Operating Unit Integrated Marketing Experience) and local Media lead and Brand Strategy/ Frontline Lead on One Brief and agency brief.

• Leading local agency partners to bring to life all content (offline and online) in 2 different contexts 1) local production from scratch 2) deployment of OU-wide platforms 3) collaborating with the OU and co-leading OU wide projects

• Leading production process for all content (offline and online) leveraging AI and tech for maximum ROI

• Amplification of campaigns across OU - briefs and ideas to be brought to life by local EPICs team (experiential, influencer, digital, social)

• Working with Insights Team to define the killer insights that are brought to life across content, as well as testing all content for continuous improvement based on consumer insights

• Provide input into localization of global Campaigns based on local insights

• Ownership of all P&D and agency budget across OU (Operating Unit)

Experience & Critical Requirements

• Significant experience (7+ years) with LOCAL content, creative development and agency management

• Excellence in managing complex projects and budgets/ timelines

• Great if also have experience in media, assets and brand strategy.

• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

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Skills:
**Leadership; Social Media; Promotional Activities; Account Management; Customer Relationship Management (CRM); Marketing Activation; Marketing Execution; Marketing Strategies; Channels Strategy; Waterfall Model; Media Strategies; Experiential Marketing; Digital Marketing; Syndicated Research; Agency Management