Senior Manager, Connection Planning (Consumer&Shopper&Customer), Costa RTD

Costa RTD differentiation and accelerate recruitment with efficiency

• Lead the strategic Region/Channel/Customer opportunity MKT plan development & execution to

• 1) Build Costa advantages in above strategic territory

• 2) Win in consumer & trade. Develop executable & high scale up potential system execution resources to engage consumer and drive transaction conversion

• 3) Build investment and cooperation model to drive efficiency & scale

• Explore and build consistent activation platform/partner for Costa RTD, which help brand build aware/affinity/transaction with YoY evolvement and scale up ability

• RTD coffee emerging channel (industry quick growth & coffee category high relevance) opportunity explore (e.g. snack shop/EC) and development

• Brand budget planning & management

• Expertise on Social/Digital/EC/Shopper marketing

• Fully leverage and keep learning the new technology and reflect into consumer connection plan

Qualifications & Requirements:

• 5+ years experiences in translating brand strategies into connection plans
• Proven success in developing a comprehensive marketing plan to integrate brand/commercial/execution
• Channel marketing & customer marketing experiences will be a plus
• Experience with consumer & shopper connections across channels, digital marketing, media strategy and communication planning
• Solid project management capabilities
• Good at dealing with ambiguity, driving alignment and making things happen
• Proven ability to lead & influence cross-functional project teams, bottler, external agencies and customer
• Knowledge or expertise of coffee category is a plus
• Passionate on exploring and finding disruptive approach