Senior Manager, Consumer and Shopper Connection planning - Flavor Sparkling

brands.**

• Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.

• This profile requires a healthy balance of innovative thinking and business pragmatism

• Need to bring new initiatives to the system, especially on Social & EC knowledge, to accelerate brand and consumer growth.

QUALIFICATION & REQUIREMENTS
Experience

• Marketing, media, and leadership experience

• Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands

• Preference for individuals with experience in working in consumer and shopper/commercial plans

• Experience working in cross-functional teams

• Communicating, influence and negotiate across multiple stakeholders

• Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders

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Work Focus**

• Ability to lead integrated consumer experience and multiple touch points that are effective and efficient
• Understanding of the evolved media landscape and e-commerce
• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
• Ability to work in Agile cross-functional teams

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Skills:
**Leadership; Social Media; Sales Channel Development; Conversion Rate; Structured Query Language (SQL); Marketing Campaigns; Digital Advertising; Key Performance Indicators (KPI); Branding; Demand Generation; Media Buying; Marketing Strategies; Channels Strategy; Product Commercialization; Tableau (Software); Market Segmentation; Customer Insights; Alteryx; Microsoft Office; Google Analytics; Strategy Development; Microsoft Power Business Intelligence (BI)