Senior Manager, Frontline Marketing - CCAR

e execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market.

• As the owner of the projects own DME (Direct Marketing Expenditure) management and due diligence related with the projects s/he is leading.

• Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/region/channels as well as project specific AARs.

• Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning

• Provide input to localization and real-time amplification of IMX campaigns within the region and/or participate in agile development of market-level IMC campaigns

• Manage brand activation at the field level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers

Education Requirements:

• Relevant degree in Marketing

Related Work Experience:

• Marketing activation and leadership experience

• Business, commercial and financial acumen

• Experience working with The Coca-Cola Company external partners (bottlers and customers)

• Experience working in cross-functional and cross-geographical teams is preferred

Functional Skills:

• Manage key brand projects with cross functional teams

• Track, measure & provide actions to improve value share & business performance

• Provide local market insights that feed into annual plans (consumer, shopper, category)

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.