Senior Manager, Studio X, Influencers & Newsroom, Pakistan

ance, positive conversations, and conversion - moving from content output to always-on cultural and commercial impact.

• Social Strategy & Local Management: Define and lead social media strategy across platforms and brands. Elevate local social management, balancing brand consistency with cultural relevance. Shift from posting to platform-native storytelling and performance.

• Influencer Strategy & Planning: Own influencer strategy, planning, and governance. Build long-term creator ecosystems, not one-off activations. Leverage influencers as conversion and credibility drivers, not just reach.

• Newsroom & Real-Time Marketing: Lead newsroom planning and execution, ensuring speed, relevance, and coordination. Enable real-time and reactive marketing, grounded in brand purpose and guardrails to drive consistent positive sentiment and manage sentiment 'valleys' . Integrate newsroom into broader media and IMX (Integrated Marketing Experience) plans.

• Listening, Intelligence & Optimization: Own social listening and intelligence, turning signals into action.

• Data, Tech & Capability: Leverage AI, automation, and MarTech to scale content and personalization. Upskill agencies and markets on modern social, creator, and newsroom practices.

• Manage, partner and upskill local Studio X

Experience & Critical Requirements

• Significant media, influencers experience (8 years+) and agency management

• Great to have : experience in relevant marketing disciplines like creative strategy, connections, category/brand positioning

• Led projects and capabilities that leverage Digital/ Data/ AI as edges

• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

Other Considerations: Talent must be in the same location as the Studio X Newsrooms (Lahore)