Senior Product Manager, Sales CRM Platform

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About the Role

The Senior Product Manager for the Core CRM Platform owns the foundation that enables our sales teams to operate with connected data, consistent workflows, and reliable insights. You'll be responsible for shaping a platform that is stable, scalable, and flexible to support high-quality execution across retail and foodservice teams.

Your work will focus on improving the architecture, data flows, and integrations that power the sales experience. You'll partner closely with engineering, data, and sales teams to modernize how information moves through the system, strengthen data quality, and create a configuration model that adapts to the needs of different teams without adding complexity.

This role is ideal for someone who enjoys platform product management, clarifying the essential capabilities, simplifying the ecosystem, and building the infrastructure that makes great sales experiences possible. You will help ensure the CRM platform becomes a dependable backbone for planning, execution, and decision-making across the organization.

Responsibilities

Platform Product Ownership & Strategy

• Own the vision, outcomes, and roadmap for the Core CRM Platform that underpins sales execution across retail and foodservice teams

• Define the most important platform problems to solve, balancing stability, scalability, and flexibility

• Establish clear success metrics tied to platform reliability, data quality, adoption, and downstream experience enablement

Discovery & Delivery

• Lead discovery through system analysis, partner input, data review, and experimentation to identify the highest-leverage platform improvements

• Translate insight into a clear, prioritized roadmap and well-defined product requirements

• Partner closely with engineering to deliver platform capabilities that are robust, extensible, and aligned to long-term architecture goals

• Use performance data and feedback to guide iteration, reduce friction, and improve platform health over time

Platform Enablement & Integration

• Improve the architecture, data flows, and integrations that power the sales experience

• Strengthen data quality, consistency, and accessibility across systems

• Define a configuration model that supports different sales motions and teams without introducing unnecessary complexity

• Ensure the platform enables downstream product teams to build high-quality sales experiences efficiently

Collaboration & Influence

• Align with sales, engineering, data, and adjacent product teams on priorities, dependencies, and shared outcomes

• Communicate platform trade-offs and decisions with clarity, especially where stability, speed, and flexibility must be balanced

• Contribute to a culture of learning, accountability, and continuous improvement within the product organization

Key Qualifications

• 5+ years in product management or related fields (engineering, design, data, research)

• Education:Bachelor's degree or equivalent practical experience

• Demonstrated success shaping and shipping digital products that meet user needs and deliver business impact

• Proficiency in modern discovery and delivery practices

• Strong analytical thinking, with comfort using data and experimentation in decision-making

• Clear, compelling communication across technical and non-technical audiences

• Ability to balance multiple priorities and make thoughtful trade-offs in complex environments

Preferred Qualifications

• Experience building or managing platform products that serve multiple teams or business units

• Familiarity with CRM systems or customer-data platforms (any technology stack)

• Exposure to integration design, data modeling, or workflow orchestration

Skills

• Product Thinking - Connects user needs, business context, and technology into clear direction.

• Customer Insight - Builds deep understanding of behaviors and workflows; translates insight into opportunities.

• Analytical Judgment - Defines success metrics, uses data to focus the team, and applies experimentation to validate decisions.

• Influence & Communication - Brings clarity to ambiguity and guides alignment across teams.

• Execution Excellence - Balances long-term direction with near-term delivery; ensures quality, speed, and reliability.

• Learning Mindset - Adapts to new information; embraces iteration and continuous improvement.

• Collaborative Leadership - Builds strong partnerships with engineering, design, data, and operations; fosters inclusive teamwork.

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Skills:
**Influencing; Microsoft Azure; Business Processes; Software Development; Waterfall Model; Agile Methodology; Microsoft Office; Risk Mitigation Strategies; Application Development; Strategic IT; Software Development Life Cycle (SDLC); Change Management; Vendor Management; Business Value Creation; Negotiation; Process Improvement Plans

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.