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izing lead funnel and working closely with the segment and product managers and the sales team to ensure seamless lead handoffs. This role will support and manage the marketing tech stack in collaboration with commercial excellence and IT. The Demand Generation Manager will also be responsible for SEO/SEM, PPC, programmatic ad strategies and website analytics. The ideal candidate will have experience in demand generation, an understanding of sales processes, and strong analytical and communication skills. The web programmer, social media specialist, and email marketing specialist will report to this role. The Demand Generation Manager will collaborate with segment and product marketing managers.
Job Location
This position will be located at our Corporate office in the Perimeter area of Atlanta, GA - Hybrid work schedule
Job Responsibilities
Digital Roadmap - Develop and create a digital roadmap in support of marketing goals
Campaign Execution - Develop and implement digital strategy and execute campaigns that deliver MQL to sales. Execution will be across multiple channels such as email, social media, webinars, PPC, SEO, and tradeshows
Lead Generation - Design and execute campaigns to generate and nurture leads, with a focus on increasing conversion rates through the funnel
Marketing automation and CRM - Use marketing automation platforms and CRM to track, measure, and optimize campaign performance
Content Management - collaborate with the Content Development manager, stakeholders, SME's, and product and marketing managers to ensure content supports comprehensive drip campaigns, addresses customer needs/challenges, and effectively speaks to buyer relevant buyer personas
Data Analysis & Reporting - Monitor and analyze campaign performance and effectiveness, ROI, and highlight areas for improvement. Prepare and present regular reports to stakeholders. Use analytics to enhance and improve customer website experience to drive traffic and conversions
Lead Scoring - Collaborate with key stakeholders and sales to enhance the lead scoring system, driving high-quality leads to sales. Communicate with sales on the level of nurturing and quality assessment rules
Budget Management - Manage demand generation budget, track by campaign and report ROI, cost per click
Research - Stay informed on industry trends, competitive landscape, and new product developments. Collaborate and coordinate with internal and external sources. Keep current on digital marketing tools and technologies that help drive better engagement and efficiency for the team
Job Requirements
5+ years of experience in demand generation or a related field
Proficiency in marketing automation and CRM software
Strong analytical skills, with experience analyzing data and making data-driven decisions
Knowledge of sales techniques and strategies
Excellent communication and collaboration skills
Ability to prioritize and manage multiple tasks and projects
Strong problem-solving and decision-making skills
Flexibility and adaptability to change
Bachelor's degree in marketing or related field
Knowledge of data analysis and visualization tools is a plus
Excellent leader, team-player and self-motivator
What CRH Offers You
Highly competitive base pay
Comprehensive medical, dental and disability benefits programs
Group retirement savings program
Health and wellness programs
An inclusive culture that values opportunity for growth, development, and internal promotion
About CRH
CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.
If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!
Oldcastle Infrastructure, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.
EOE/Vet/Disability