#R-252917
s to align digital programs with brand goals and enhance digital knowledge across the organization.
Accountabilities:
Brand Strategy & Execution
Develop data-driven, multi-channel marketing strategies for vaccine products
Design and implement marketing programs tailored to market dynamics, competitive landscape, and customer needs
Improve customer journey and experience by ensuring seamless and interactions across all touchpoints
Enhance the Sales Journey by using CRM data for preparation, ensuring customer conversations through iPad, driving consent generation, and extending engagement through approved emails
Provide strategic insights by analyzing trends, stakeholder behaviors, and performance data to refine brand positioning
Ensure brand consistency across all touchpoints and improve engagement through targeted messaging and content
Cross-Functional Collaboration & Digital Innovation
Align brand strategy and execution with Sales, Medical, Operations, Market Access, et al
Use CRM, automation, and analytics to improve engagement, experience and performance
Champion digital adoption and new ideas, especially for the field force
Strengthen internal digital capabilities and drive continuous improvement
Compliance & Performance Monitoring
Track and analyze marketing programs to measure effectiveness, create insights, and improve future strategies
Ensure compliance with regulatory requirements (e.g. HWG, AMG, codices, et al) and internal policies while maintaining high-quality standards in all marketing activities
Your Skills and Experience:
University degree in Business, Science, IT or a related field
At least 3-5 years of experience in brand management or digital marketing within the pharmaceutical or healthcare industry, with a focus on multi-channel strategies, experience in vaccines preferred
Our Benefits
CSL Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join CSL Seqirus.
About CSL Seqirus
CSL Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about CSL Seqirus.
We want Seqirus to reflect the world around us
As a global organisation with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL Seqirus.
Do work that matters at CSL Seqirus!
Watch our 'On the Front Line' video to learn more about CSL Seqirus