Executive Director, Digital Product Management- Medicaid Aetna Health

elopment of best-in-class digital experiences for Medicaid members across our secure website and mobile app.

This is a high-impact leadership role, collaborating closely with Medicaid business teams, state CEOs, sales, technology, clinical, and digital product leaders. You'll be responsible for setting the product strategy for a digital-first, clinically integrated experience, and for orchestrating the migration of legacy Medicaid assets to the modern Aetna Health platform.Key Responsibilities

Product Strategy & Execution

• Define, own, and communicate the product vision, strategy, and roadmap for digital Medicaid capabilities, ensuring alignment with business objectives and member needs.

• Lead the end-to-end delivery of features and experiences, focusing on accessibility, usability, and the unique needs of Medicaid populations (e.g., mobile device constraints, connectivity challenges, language/cultural barriers, health literacy).

• Ensure compliance with Medicaid regulations and state-specific requirements, incorporating policy changes and eligibility rules into digital solutions.

• Develop and execute a comprehensive migration strategy to transition states from legacy platforms to new digital experiences, including establishing a migration office/function to manage communications, training, and operational readiness.

• Champion investment cases and business cases to secure resources and support for digital initiatives.

• Drive the integration of social determinants of health (SDOH) and community resources into the digital experience to address holistic member needs.

Medicaid-Specific Leadership

• Demonstrate a deep understanding of the unique needs, challenges, and lived experiences of Medicaid members-including barriers related to technology access, health literacy, language, and social determinants of health.

• Champion the design and delivery of digital experiences that are culturally sensitive, accessible, and tailored to the diverse Medicaid population.

• Ensure all digital solutions are developed and maintained in strict adherence to Medicaid regulations, privacy requirements (such as HIPAA), and evolving compliance standards.

• Stay current on Medicaid policy changes and compliance trends, proactively integrating these requirements into product strategy, features, and member communications.

• Advocate for the voice of Medicaid members by leveraging research, analytics, and direct feedback to drive continuous improvement in engagement, satisfaction, and health outcomes.

• Develop scalable, flexible solutions that can adapt to the varying requirements and benefits structures across different Medicaid programs and populations.

Leadership & Team Development

• Build, coach, and inspire high-performing, agile product teams; foster a culture of innovation, accountability, and continuous improvement.

• Establish clear team norms, provide actionable feedback, and support career development through stretch goals and visibility opportunities.

• Promote a customer-centric culture where teams proactively monitor product health and drive toward a shared north star vision.

Cross-Functional Collaboration

• Partner with Medicaid business leaders, technology, clinical, design, engineering, and analytics to deliver integrated solutions ("Five in a Box" model).

• Identify new business opportunities through market research, state engagement, and understanding of strategic priorities.

• Collaborate with third-party partners and pilot programs to address unique state requirements and drive innovation.

Measurement & Continuous Improvement

• Translate customer and business needs into actionable product strategies and quantifiable OKRs.

• Define and track product metrics to evaluate progress and inform decision-making.

• Ensure all initiatives are optimized for end users and deliver measurable value.

Required Qualifications

• 10+ years of experience in product ownership, business analysis, project/program management, or related fields, with a proven track record in agile product development.

• 10+ years of experience in software product management, successfully delivering large-scale, consumer-facing products.

• 10+ years of experience managing complex projects/programs, delivering value within tight timelines.

Preferred Qualifications

• Deep understanding of Medicaid, its regulatory landscape, state-by-state program nuances, and the populations it serves.

• Experience working with state Medicaid agencies, managed care organizations, or Medicaid technology platforms.

• Demonstrated ability to drive cross-functional alignment in ambiguous, fast-paced environments.

• Exceptional negotiation, organizational, analytical, and people leadership skills.

• Data-driven decision-making and quantitative analysis expertise.

• General understanding of programming and computer science concepts.

Education

• Bachelor's degree required; equivalent work experience considered.
• MBA preferred, not required

Pay Range

The typical pay range for this role is:$175,100.00 - $334,750.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.Great benefits for great peopleWe take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefitsWe anticipate the application window for this opening will close on: 11/28/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.