Manager, Product Marketing Strategist-2

ig and push boundaries to drive business result with our clients and their members at the center of what we do. Join us in our mission to lower health care costs, increase accessibility, and improve lives.What you will do:

The Product Marketing Manager will be part of an exciting team focused on driving growth through product and service offerings to both B2B and B2C audiences. We are looking for an individual that can quickly and effectively onboard to learn the needs of the customers and support several important initiatives within the Payor Solutions portfolio.

As the Marketing Manager, you will be responsible for executing the tactical delivery of metric-based, multi-channel marketing plans. You will support the position and messaging, internal and external communication activations, including asset development and channel mix, to drive and support business objectives.The Marketing Manager role offers a unique opportunity to gain exposure to a number of functional areas within a Fortune 10 company while driving the execution of integrated marketing plans to reach our specific business and marketing goals. A successful candidate will be curious, detail-oriented and a creative problem solver who can excel within dynamic cross functional teams and own the execution of multiple projects.Specific Responsibilities:

• Participate in cross-functional working team meetings related to new products and services development and go to market strategies
• Execute and manage marketing strategies leveraging paid, earned, and owned channels to drive awareness and demand for product growth
• Execute member/patient enrollment campaigns to deliver product value to payors and their members
• Manage and develop strong, collaborative relationships with Business Partners across the organization (e.g., Product innovation, Sales Operations, Customer Insights, Media and Legal) to ensure marketing initiatives meet launch deadlines, on time and in budget
• Develop and maintain marketing project schedules and status reports as well as presentations that communication project updates and/or milestones
• Act as an independent self-starter and anticipate requests to properly execute projects and initiatives
• Establish and leverage analytics to measure campaign success; continuously optimize and innovate to deliver desired results

Required Qualifications

• 5+ years expertise in B2B and B2C product marketing expertise of leveraging a surround sound/cross channel approach

Required Qualifications

• Proven ability to partner cross functionally at all levels of the organization to ensure you are bringing both leadership and influence
• Able to navigate a complex organization: the ideal candidate will have worked effectively in an organization of considerable size, scope and complexity. They will be highly effective at partnering and will understand how to collaborate, influence and drive impact across the organization
• Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong story telling & quantitative and qualitative evidence

Required Qualifications

• Bachelors degree or equivalent professional work experience required.

Anticipated Weekly Hours
40Time Type
Full timePay Range

The typical pay range for this role is:$54,300.00 - $145,860.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.Great benefits for great peopleWe take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefitsWe anticipate the application window for this opening will close on: 08/31/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.