Senior Manager, Loyalty Transformation

ical part of our strategy - it's where and how consumers can take care of their everyday well-being with products that help with physical, mental, social/emotional well-being.Through ExtraCare, ExtraCare+, and our rewards at the pharmacy benefit, the Loyalty team inspires 70M+ customers to choose CVS as their health and wellness go-to retailer by delivering value and the most rewarding, personalized shopping experience.The Senior Manager, Loyalty Transformation will drive forward-looking strategy for ExtraCare, including its free and paid tiers, and health-oriented growth opportunities for Loyalty. In addition to supporting transformation of the Loyalty portfolio, you will have direct responsibility for pharmacy and health services Loyalty offerings. Your expertise in pharmacy or healthcare, loyalty and rewards, and/or consumer experiences and growth, will be critical to expanding and innovating Loyalty over the long-term and across the CVS Health enterprise.You will work with many teams including Loyalty, Omnichannel Retail, Analytics & Data Science, Merchandising, Marketing, Consumer Insights, and Promotions and will report to the Dir of Loyalty Benefit Transformation with consistent exposure and engagement with Executive Director and VP levels. This is an individual contributor role that will engage a broader cross-functional team and dedicated partners to drive business goals.Responsibilities

• Strategic Planning (30%)
  Use your industry knowledge and strategic thinking to help reimagine the future state of ExtraCare's free and paid tiers to meet the needs of today's shoppers, patients and members and transform how they engage with CVS retail pharmacy and health services.

• Program Expansion and Management (30%)
  Analyze internal and external data to pursue new opportunities aligned to ExtraCare's future vision and CVS retail and enterprise priorities. Manage current programs and expansions as developed, including performance tracking and growth optimization.

• Customer Insights Generation (15%)
  Test new concepts with customers and develop sizing / business cases to support and prioritize new concepts. Critical contributor to executing in market testing where needed.

• Presentations & Storytelling (15%)
  Assist with developing presentations to communicate ExtraCare vision. Engage and influence leaders and peers across CVS to build alignment and excitement.

• Collaborative Partnerships (10%)
  Work with cross functional teams to ensure robust ideation and enterprise support.

Required Qualifications

• Drive the business: highly responsible and accountable for building strong business value; plan, develop, and execute short- and long-term goals
• How we work: lead by example and contributes to team through transparency, respect, an entrepreneurial spirit, and resiliency; navigate ambiguity and change to achieve goals despite potential obstacles; exhibits growth mindset through openness to feedback and continuous improvement
• Joins forces: track record of working collaboratively with internal and external partners across strategy and operations to deliver ROI and lead complex projects to completion
• Influence without authority: build relationships; holds others accountable to ensure outcomes are achieved; delegates responsibilities to appropriate stakeholders; celebrates the wins and lifts up key partners
• Project management: proven ability to manage multiple simultaneous projects, understanding and delivering what is needed in short time frames; translate vision and strategy into actionable timelines and produce successful outcomes; identify risk and mitigation strategies to ensure success
• Communication & Storytelling: excellent communicator, both verbal and written, with the ability to synthesize and frame a vision for executive alignment; deliver high quality professional communications, presentations, responses and analyses on a wide range of requests by working quickly and independently
• Human-centered: passion for creating engaging experiences in loyalty and retail that measurably drive business outcomes; customer engagement experience
• 10 to 10,000 ft: frame and evaluate business questions and hypotheses, and synthesize facts and insights into concrete, actionable recommendations. And then, partner effectively to bring the recommendations to life, including working with store teams
• Analytical: lead recurrent analysis and reporting to assess program performance; partner with data scientists and business analysts to measure and assess Loyalty efforts and report out to key stakeholders
• 5+ years developing strategies to achieve goals using innovative solutions
• 5+ years leveraging data to support strategic plans and return on investment
• 5+ years working with a team to prioritize work based on skills, needs, timelines, etc.
• 5+ years engaging and inspiring a team and/or partners to succeed
• 5+ years in a high-demand, performance-driven environment where priorities shift
• 5+ years working in Retail, CPG, CRM or similar businesses
• Advanced Excel and Powerpoint skills
• Travel requirements - up to 25% travel expected
• Preferred qualifications
• 5+ years studying broader retail trends, with an understanding of loyalty programs and what inspires customers to engage meaningfully (plus if you are a CVS shopper)
• 1-2+ yrs. in post-MBA capacity in management consulting, large agency, or marketing role in loyalty/retail/customer goods

Education

• Bachelor's degree

• This role can support those living in the following locations and expectations:

  • Wellesley -must be open to going to Woonsocket x1 per week
  • Boston - must be open to going to Woonsocket x1 per week
  • NYC

Pay Range

The typical pay range for this role is:$82,940.00 - $199,144.80

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

For more detailed information on available benefits, please visit Benefits | CVS HealthWe anticipate the application window for this opening will close on: 12/31/2024Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.