Senior Specialist , Total Search - SEO

ing organic search for large-scale brands.In this role, you will play a key part in developing SEO-focused content briefs, maintaining the content calendar, and reporting on key performance metrics and search trends. You'll analyze data to identify opportunities, inform content strategies, and deliver actionable insights that drive measurable results.This role will collaborate closely with content, marketing, analytics, and product teams to ensure the website content is aligned with user intent, optimized for search, and supports broader business objectives.Key responsibilities

Content Creation & Brief Development

• Develop comprehensive SEO content briefs for new and updated web pages, including keyword targets, structure, and internal linking recommendations

• Ensure all briefs align with business goals, brand voice, and user needs

• Collaborate with writers, designers, and editors to bring SEO content to life

Content Calendar Management

• Own and manage the SEO content calendar, ensuring alignment with business priorities

• Prioritize and schedule briefs in collaboration with internal stakeholders

• Ensure timely execution of content deliverables

Reporting & Search Insights

• Monitor and report on organic performance metrics including traffic, rankings, and engagement

• Deliver monthly performance summaries with actionable insights and growth opportunities

• Conduct ad-hoc analysis and support strategic initiatives

• Stay up to date on evolving search trends, customer behavior, and competitor activity

Project Management

• Serve as the point of contact for all SEO-related requests, triaging and prioritizing based on impact and resources

• Coordinate cross-functional efforts across partner teams

Required Qualifications

• 3+ years of hands-on SEO experience with a strong focus on content strategy and on-page optimization

• Proficiency with SEO and analytics tools such as Google Search Console, SEMRush, Ahrefs, seoClarity, Adobe Analytics

• Must be able to work onsite 3 days a week (Tues, Wed, Thurs)

Preferred Qualifications

• Track record of developing innovative and successful data-driven SEO strategies

• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices

• Experience analyzing organic performance and translating insights into clear, actionable recommendations

• Proven ability to manage SEO content workflows end-to-end, including content brief creation, calendar management, prioritization, and delivery tracking

• Technical SEO expertise, including site audits, site speed and crawlability optimization, and resolving indexing issues

• Experience with Social Media and understanding how SEO and Social Media channels work together to drive engagement and visibility

• A proactive, strategic thinker who stays current on SEO best practices, Google algorithm updates, and emerging search trends

• Experience working in a highly regulated industry

Education

Bachelor's Degree or equivalent experience (4 years)Anticipated Weekly Hours
40Time Type
Full timePay Range

The typical pay range for this role is:$46,988.00 - $112,200.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.Great benefits for great peopleWe take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefitsWe anticipate the application window for this opening will close on: 06/30/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.