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he earned acquisition and engagement of members, prospects, and shoppers on the Aetna.com/Medicare site, our marketing landing pages, and our DTC Shop, Buy, and Enroll tool.The ideal candidate has a strong understanding of audience research, a mastery of SEO best practices, a deep well of empathy for consumers, and a talent for crafting content that resonates with target audiences. They will blend art and science, responsible for driving content initiatives, reporting on performance metrics, and owning the day-to-day operations of creating and publishing content used by tens of millions of users. They will leverage data, analytics, and user research to drive tangible results including incremental visits and sales, improved SERP rankings and performance, and increased digital containment.Key Responsibilities
Required Qualifications
Preferred Qualifications
Education
Pay Range
The typical pay range for this role is:$66,330.00 - $159,120.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit Benefits | CVS HealthWe anticipate the application window for this opening will close on: 01/31/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.