Sr Marketing Manager

arket, and national accounts.The ideal candidate will be a collaborative marketer with a strong understanding of the healthcare benefits landscape and experience

managing cross-functional initiatives. This role requires a balance of strategic thinking and tactical execution, with a focus on content

development, project management, and stakeholder alignment.Key ResponsibilitiesStrategic Planning & Leadership

• Contribute to annual marketing planning and roadmap development for DVV.

• Support the creation and refinement of go-to-market strategies and value propositions.

• Participate in leadership check-ins and cross-functional alignment meetings.

• Leverage market research and competitive insights to inform strategy and messaging.Marketing Execution & Content Development

• Develop creative briefs and manage the end-to-end production of marketing assets (e.g., flyers, sell sheets, digital content).

• Coordinate with internal teams, agencies, and vendors to ensure timely delivery and brand alignment.

• Maintain and update marketing materials in response to compliance or product changes.

• Support onboarding and open enrollment communications in collaboration with vendorsProject & Operations Management

• Maintain asset inventories and shared repositories (e.g., Highspot).

• Track project timelines, deliverables, and performance metrics.

• Ensure consistent messaging across all channels and touchpoints.

Required Qualifications

• 7+ years of experience in marketing, preferably in healthcare, insurance, or employee benefits.

• Proven ability to manage complex projects across multiple stakeholders and product lines.

• Strong stakeholder -management skills with an ability to present to and gain executive sponsorship for strategic projects.

• Experience with digital marketing platforms, creative production, and vendor management.

• Strategic mindset with the ability to execute tactically.Preferred Qualifications

• Familiarity with DVV product lines and the Aetna ecosystem.

• Experience supporting B2B marketing efforts.

• Comfort working in a matrixed organization with shifting priorities.Education

• Bachelor's degree in Marketing, Communications, or related field (Master's preferred) or equivalent education and experience.Pay Range

The typical pay range for this role is:$67,900.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.Great benefits for great peopleWe take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefitsWe anticipate the application window for this opening will close on: 10/20/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.