Strategic Analytics Marketing Manager

ecution and our Senior Managers in Promotion Optimization.You will partner with select Category Managers and Assistant Category Managers to provide optimal promotional strategies that drive consumer behaviors and ensure profitable bottom line financial accountability for CVS Health.

In your role, you will build significant value for the enterprise by leveraging your creative thinking to elevate large data sets and strategic insight to provide consumer experience and drive consumers to our stores for their everyday shopping needs.You will impact our business in the following ways:

• Participate in divisional merchandising strategy sessions and implement go-to market monthly promotional strategy outcomes to deliver customer and business goals by executing against cross-functional operational plans and key milestones.

• Builds category-level bi-weekly promotional plans deliver on event criteria, themes/claims, or strategically pre-defined category promo KPIs, as established based on the impact promotion has for that category relative to other categories.

• Builds category and branded coupon offer pools that support category-level ad plans and drive customer engagement (share of wallet) and deliver unit lift incremental to base regular/promotional unit forecast & plan.

• Ensures brand-level promo and coupon plans drive unit lift and profitable sales growth in a win-win fashion for CMs and vendors while identifying and addressing funded promo/coupon plans that may be suboptimizing CVS total and category level promotional KPIs, especially given yellow-tag and store labor constraints

• Support CMs in aligning vendor promo submissions/ideas with category guardrails and maximizing the unit-driving impact of scan backs and coupon MD funding.

• Leverages data, insights, and analytics to influence stakeholders and makes recommendations as appropriate.

• Cross-Functional Collaboration: Facilitating collaboration between different departments to promote a cohesive and integrated approach to achieving organizational goals.Required Qualifications

5+ years' experience of developing, implementing and executing retail merchandising and/or marketing programs.

5+ years utilizing the following tools, including but not limited to: SQL, Snowflake, Teradata, MS Excel etc.

5+ years of demonstrated successful leadership experience in a highly competitive multi-unit environment. Relevant sectors include retail, healthcare, and pharmaceuticals.

5+ years' experience understanding and breaking down highly complex situations to deliver impactful solutions in real time.

5+ years' experience collaborating effectively across different business functions, different perspectives, and different styles of leadership.

• Travel - Ability, and willingness, to travel regularly, up to 20% of time, based on needs of the business.
Preferred Qualifications
7+ years' experience of developing, implementing and executing retail merchandising and/or marketing programs.

7+ years of demonstrated successful leadership experience in a highly competitive multi-unit environment. Relevant sectors include retail, healthcare, and pharmaceuticals.

7+ years' experience actively taking on issues in a decisive manner, while keeping broader organizational dynamics in mind and empowering your leaders to obtain results through building behaviors.

7+ years' experience leading under pressure, adapting to changing dynamics in real time, and finding solutions that satisfy multiple 'customers' of the business.

7+ years' experience understanding and breaking down highly complex situations to deliver impactful solutions in real time.

7+ years' experience effectively demonstrating excellent verbal and written communication skills, very strong interpersonal and presentation skills.

7+ years' experience collaborating effectively across different business functions, different perspectives, and different styles of leadership.

7+ years' experience demonstrated ability to lead a large organization and manage a multi-million-dollar business unit to achieve financial and business results
Education

Bachelor's degreeAnticipated Weekly Hours
40Time Type
Full timePay Range

The typical pay range for this role is:$66,330.00 - $145,860.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.Great benefits for great peopleWe take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefitsWe anticipate the application window for this opening will close on: 09/19/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.