Senior Associate, B2B Performance Marketing - Paid Social

S. based team, solving complex problems, and making strategic recommendations to drive SMB Merchant growth. In this role you will get the opportunity to be among the first marketing hires of our local CDMX office and will be able to work with our partners, like Facebook and TikTok, to test and implement new marketing technologies.

You will report directly to our local Manager, B2B Performance Marketing.

You're excited about this opportunity because you will...

• Be a part of our first DoorDash team in our Mexico City office!

• Manage multi-million dollar annual digital budgets across digital paid marketing channels, working with partners such as Meta, Google, and TikTok to optimize campaign performance and test new products.

• Leverage world-class best practices from our U.S. team to build a local media buying team capable of operating at the lowest level of detail while maintaining cost per acquisition as low as possible.

• Execute paid media strategy and campaign execution to increase lead generation and optimal ROAS.

• Maintain and monitor key metrics across channels including budget pacing, MQL, CW, cost per acquisition and LTV proxies.

• Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and bidding algo tests

• Work closely with other teams and stakeholders to ensure goals are met

We're excited about you because...

• You are proficient in the English language and able to communicate clearly and concisely.

• You have a proven track record in the performance marketing space, with 4+ years of experience.

• Direct, hands-on experience managing media buying, optimization (Paid Social, Paid Search, Paid Display), and strategic planning either at an agency or in-house

• You are highly proficient in Excel/Google Sheets and have a deep familiarity with all digital marketing metrics including MQL, CW, CPL, CPA, CPC, CPM, LTV and ROAS

• Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions and conduct experiments.

• Experience with Web Tracking/Attribution (preferred)

• Knowledge of SQL (preferred)

• Experience working on multi-sided marketplace businesses (preferred)

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users-from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks.

Our Commitment to Diversity and Inclusion

We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

If you need any accommodations, please inform your recruiting contact upon initial connection.