Market Manager

company & doesn't settle with status quo, forever pursuing continuous improvement. This role will identify and analyze market trends and insights to create, implement and execute marketing and portfolio strategies within the region to drive growth.

Reporting to the General Manager, the Market Manager, Bracing & Supports will be a key member of the commercial team, responsible for driving strategic direction and portfolio & brand growth across key product lines. This role will use data and insights to drive strategic focus while analysing sales performance and trends to implement strategies that increase market share and revenue growth.

Key Responsibilities:

Strategic Marketing

• Develop, implement and execute annual strategic marketing plans for assigned product portfolio across all channels

• Responsible for local product launches and the overall market's business and commercial strategy including:

  • Register new products
  • Develop sales & marketing forecasts
  • Create strategic launch plans & prepare launch package for sales team

• Create and implement marketing programs and campaigns to drive customer demand, acquisition and adoption

• Develop deep knowledge and understanding of assigned portfolio and competitor landscape and determine the most effective methods for disseminating this knowledge to sales to optimize the selling process

• Identify and evaluate cross promotional and integrated marketing opportunities with internal business partners and external partners/suppliers to support strategic initiatives

• Work collaboratively and creatively with cross functional teams including Sales, Regulatory, Operations and Finance

• Develop, track, manage and update key components of the product lifecycle with regular discussion with sales team and supply chain department

• Support product development initiatives by providing insights related to VOC and market trends

• Leverage data and competitive insights to continuously evolve understanding of the customer, competition, market and trends

• Provide product training and technical support to sales & marketing team

• Responsible for portfolio results and closely monitor key success metrics including customer acquisition effectiveness, product launches, and win rates for his/her product portfolio

KOL Development

• Along with stakeholders, help identify, develop, leverage and maintain key opinion leaders (KOL) relationships

• Assist with development and execution of Medical Education programs as part of the overall Strategic Marketing Plans to support the education of HCP's in the ongoing growth & adoption of product portfolio

• Leverage KOL relationships for voice of customers (VOC) feedback, research and development and for new idea generation process

Forecasting, Budget & Expense Management

• Collaborate with Operations and Demand Planning team to manage supply chain performance of product portfolio

• Use market intelligence and knowledge of market trends to complete financial forecasting

• Manage relevant marketing budget to ensure effective return on investment to drive business growth

• Oversee product sample requests and distribution

• Analyze and control expenditures to budget

RFPs and Pricing

• Work with team on internal stakeholders to prepare thorough analysis of business opportunity and create RFP strategy

• Work with internal partners to support RFP and contract submissions

Other Responsibilities

• Develops content and curriculum for employee onboarding, national sales meetings and other training requirements

• Lead strategy on National and Regional conferences

What We Need:
Your expertise should share career highlights in successful product and portfolio management and achievements, with a proven ability to execute exceptional product launches. You should be highly driven by working with people, developing relationships and impactful strategies, and capitalizing on new opportunities for growth.

This is an exciting new role, offering a proven business leader the opportunity to take full ownership of a portfolio within the business. You will have the chance to work closely with an engaged and supportive leader and team, enabling you to drive success and growth.

Education:

• Bachelor's degree or equivalent, preferred experience in healthcare

• 8-12 years of work experience in a product marketing role, preference given to medical device or healthcare experience

Experience:

• Knowledge of Canadian healthcare market including reimbursement by third party insurers

• Experience working in a matrixed, global organization, highly collaborative on cross-functional projects

• Innovative thinker able to work in a fast paced, dynamic environment

• Strong problem solving and analytical skills, with the ability to synthesize complex problems and provide actionable insights using a data driven approach

• Excellent presentation and communication skills, with the ability to communicate complex information clearly and concisely

• Strong consulting, facilitation, project management and relationship management skills

• Highly motivated, creative, self-sufficient, able to operate effectively with a team

Travel:

• Must be able to travel up to min. of 40% of the time

• Typical work-related travel assignments range 1-5 days, overnight, out-of-town stays are required

• Hybrid: 3 days a week in office, Tuesday & Wednesday mandatory, third day personal choice

ABOUT ENOVIS™

Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent and innovation, the Company's extensive range of products, services and integrated technologies fuels active lifestyles in orthopedics and beyond. For more information about Enovis, please visit https://www.enovis.com.

At Enovis, we are committed to providing equal employment opportunities to all individuals. Employment decisions are based solely on merit, qualifications, and the needs of the business. We uphold a policy of equal treatment for all employees and applicants, without discrimination based on race, color, religion, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, or any other characteristics unrelated to a person's qualifications or job performance. This commitment extends to all aspects of employment, including recruitment, hiring, job assignments, compensation, training, promotion, demotion, transfers, layoffs, discipline, and separation, as well as all other terms and conditions of employment.