Product Marketing Manager | Medical Devices

vel Position Summary:**

The primary purpose of this position is to lead the downstream marketing and drive the growth of the recovery sciences electrotherapy portfolio. Responsible for delivering top and bottom-line metrics through development of innovative marketing strategies and tactics. Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena. Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs. Establishes pricing strategies. Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).Wide-ranging experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways. Exercises considerable latitude in determining objectives and approaches to assignments.

Key Responsibilities:

• US Marketing plan:
  • Develop annual marketing plan for the assigned product line
  • Gain deep understanding of market, analyze US market trends, customer needs, and competitive landscape to develop marketing programs and tactics to drive growth of US business for assigned product line.
  • Develop quarterly US POA strategy and tactics in guidance of Marketing Director and in partnership with sales and demand generation team
  • Responsible for delivering the US annual revenue and profitability target for assigned products.
• New Product Development
  • Lead and represent the marketing function on the NPD team for development of product through stage gate process including development of business case, positioning, claims, messaging, branding, and launch the product.
• Global Product management
  • Responsible for global product management for the assigned product including demand forecast, sales support, training, product lifecycle, and managing day-to-day product issues.
• Sales Enablement:
  • Create go-to-market programs for new offerings, segments, and geographies
  • Proactively identify customers success and bring those stories to life for use in marketing
  • Develop sales tools, training material, and presentations to support sales in team in effectively communicating and delivering product value proposition
• Customer Engagement

  • Collaborate with sales and customer support to gather customer and market

qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Experience

• Experienced in US downstream medical device marketing

• Experience with Distributor Marketing (a strong plus) (For Chatt role)

• Medical Capital Equipment marketing experience (a plus)

• Sales Experience, (a plus)

• Traits: Analytical, Entrepreneurial, Cross-functional collaboration, process and continuous improvement.

• Ability to manage multiple products in a fact paced environment

• Ability to travel

• Proficiency in marketing analytic tools (Sales Force, Power BI, HubSpot etc)

Education

• Bachelor's Degree required. Preference for education in Physical Therapy, Athletic Training, Kinesiology or related field .

• MBA (plus)

TRAVEL REQUIREMENTS/WORK ENVIRONMENT and PHYSICAL DEMANDS:

Travel

• Must be able to travel

• Typical work-related travel assignments range 1-5 days, and as such overnight, out-of-town stays are required.

Work Environment and Physical Demands

• Typical office environment

• Physical Demands: standing, sitting, climbing, crouching/kneeling, lifting, carting, etc.

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

ABOUT ENOVIS™

Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent and innovation, the Company's extensive range of products, services and integrated technologies fuels active lifestyles in orthopedics and beyond. For more information about Enovis, please visit https://www.enovis.com.

EOE AA M/F/VET/Disability Statement

All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, religion, color, national origin, sex, protected veteran status, disability, or any other basis protected by federal, state or local laws.